territory

yusuke ueda wears
shirt. TOGA × Dickies
trousers + belt. TOGA VIRILIS
toya + yuto wears
full look. TOGA VIRILIS

Credits

Photographer hend beckons you to consider the complexity of human relationships in this Schön! online editorial inspired by the Japanese saying “like attracts like”. Styled by Tagawa, models Toya, Yusuke Ueda, and Yuto wear Masu, Unused, Maison Mihara Yasuhiro and others, with hair by Yuki Oshiro and make up by Nao Yoshida.

top. MASU 
trousers. TENDER PERSON
opposite
yuto wears
jacket+skirt. MASU
trousers. Maison MIHARA YASUHIRO
shoes. foot the coacher
yusuke ueda wears
trousers, blouson + scarf. MASU
shoes. JieDa
toya wears
knit. TENDER PERSON
top. MASU
trousers. EYTYS
shoes. foot the coacher

Credits

jacket. DRESSEDUNDRESSED
trousers. FORSOMEONE
casket. HIZUME
opposite
toya wears
top + trousers. MASU
yusuke ueda wears
blouson. MASU
trousers. Maison MIHARA YASUHIRO

Credits

yuto wears 
blouson, top + trousers. MASU
shoes. SYU.HOMME/FEMM
toya wears
 top + trousers. MASU
shoes. EYTYS
yusuke ueda wears
 blouson. MASU 
trousers. Maison MIHARA YASUHIRO
shoes. foot the coacher
opposite
cape. UNUSED
trousers. FORSOMEONE
shoes. foot the coacher

Credits

toya wears
trousers. SYU.HOMME/FEMM
yuto wears
shirt + trousers. JieDa

Credits

knit. APOCRYPHA.
trousers. JieDa
necklace. KIDILL
opposite 
yusuke ueda wears 
shirt + skirt. KIDILL 
trousers. Maison MIHARA YASUHIRO
tights. MUSIC LEGS 
shoes. SYU.HOMME/FEMM
toya wears 
shirt. LITTLEBIG 
trousers, tie + necklace. JieDa
tights. MUSIC LEGS
 shoes. foot the coacher

Credits

The Schön! online exclusive has been produced by

photography. hend
fashion. Tagawa
models. Toya, Yusuke Ueda + Yuto
hair. Yuki Oshiro
make up. Nao Yoshida

Schön! Magazine is now available in print at Amazon,
as ebook download + on any mobile device

available at amazon.

download your ebook.

popular on Schön!

shedding skin

shirt + skirt. COS
opposite
dress. Sudi Etuz

Credits

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

Credits

full look. Burberry
opposite
dress. Sudi Etuz

Credits

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

Credits

full look. Burberry
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

Credits

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

available at amazon.

download your ebook.

popular on Schön!

h&m | magda butrym

H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.

Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.

The collection will be available online at hm.com and in selected stores from April 24, 2025.

available at amazon.

download your ebook.

popular on Schön!

the silent parade

jacket + skirt. Evelina
shoes. Lea Swarovski

Credits

Join the silent parade in this Schön! visual captured by Lorenzo Marzi with fashion by Alda Cleofe Sterli who styles models Tess Noreen Grootjen, Arek John and Siyan Guo. Hair by stylist Dominique Ascione and make up by Rossella Pastore with set design by Bianca Girardi.

top. The Row
dress on top. Mayali Studio
dress underneath. Rizpoli
shoes. Jil Sander
opposite
dress. Giulia Mauro

Credits

left to right
Arek wears
jacket. Francesco Fiorini
dress. Jil Sander
shoes. Bottega Veneta
Siyan wears
shirt. Lemaire
skirt. Fax Copy Express
shoes. Jimmy Choo
opposite
dress. Evelina
shoes. Hereu
ruffs. Hardcore Circus

Credits

hat. Ilariusss

Credits

jacket + skirt. Evelina
opposite
dress. Sportmax
hat. Ilariusss

Credits

left to right
Siyan wears
full look. Del Core
Tess wears
dress. Mayali Studio

Credits

top. Recto
trousers + shoes. Hardcore Circus
bracelet. Arianna Fabiano
opposite
jacket. Evelina

Credits

dress. Jordan Luca
crinoline. Lorenzo Seghezzi

Credits

left to right
Arek wears
blazer, shirt + skirt. Arthur Arbesser
Siyan wears
dress + trousers. Giulia Mauro
shoes. Ann Demeulemeester
Tess wears
body. Maria Gringeri
ruffs + socks. Hardcore Circus