For the month of May, Cesar Love Alexandre bring us the formidable Tanya Katysheva to the Schön! Calendar. You’ll usually find her on aisle 4 – doing grocery shopping in style – as she dons fashion styled by Sam Bates, with coupon crush outfits by the likes of 3.1 Phillip Lim, Acne Studios and Preen by Thornton Bregazzi. Supermarket is the new runway.
Left
Jacket & top / Kim Shui
Trousers & shoes / Tibi Socks / Hue
Stole / Stylist’s Own
Right
Dress / 3.1 Phillip Lim
Dress / Tibi
Shoes / Acne Studios
Left
Jacket & top / Kim Shui
Trousers & shoes / Tibi Socks / Hue
Stole / Stylist’s Own
Right
Dress / 3.1 Phillip Lim
Dress / Tibi
Shoes / Acne Studios
Credits
Left
Jacket / 3.1 Phillip Lim
Dress / Preen by Thornton Bregazzi
Right
Jacket / Kim Shui
Dress / Preen by Thornton Bregazzi
Left
Jacket / 3.1 Phillip Lim
Dress / Preen by Thornton Bregazzi
Right
Jacket / Kim Shui
Dress / Preen by Thornton Bregazzi
Credits
Left
Jacket / Kim Shui
Shirt, trousers & shoes / Tibi
Bag / H&M
Right
Jacket / 3.1 Phillip Lim
Shirt / Preen by Thornton Bregazzi
Skirt / Kim Shui
Scarf / Ralph Lauren
Tights / Hue
Shoes / Manolo Blahnik
Left
Jacket / Kim Shui
Shirt, trousers & shoes / Tibi
Bag / H&M
Right
Jacket / 3.1 Phillip Lim
Shirt / Preen by Thornton Bregazzi
Skirt / Kim Shui
Scarf / Ralph Lauren
Tights / Hue
Shoes / Manolo Blahnik
Credits
Jumper / Preen by Thornton Bregazzi
Dress / Carven
Trousers / 3.1 Phillip Lim
Coat / McQ by Alexander McQueen
Jumper / Preen by Thornton Bregazzi
Dress / Carven
Trousers / 3.1 Phillip Lim
Coat / McQ by Alexander McQueen
“WORK DRAINS MY SOUL, but I love it” is the debut fashion film by Tyra Galiyeva which follows a woman so exhausted that her daily journey blurs into one long, dreamlike haze. Much like a video game, she drifts through metro lines, chasing career goals — but for what? Through this lighthearted yet biting critique of overwork culture, Tyra reflects on the exhaustion we all face. Created in collaboration with cinematographer Daria Balanovskaya and animator Norma Smirnova, the film blends surreal visuals and a pulsing techno beat to mirror the chaotic, rhythmic grind of life in a big city, where every minute of sleep counts, even on the metro. So far, the film has been critically acclaimed at two of the biggest festivals for fashion films: ASVOFF in Paris, winning Best Sound Design, and BFFF in Berlin, earning Rising – Best Direction.
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
Credits
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
Credits
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
silk tie. Emporio Armani
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
silk tie. Emporio Armani
Credits
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
bag. Louis Vuitton
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
bag. Louis Vuitton
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
Credits
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
The project reimagines the traditional dynamics of editorial fashion, offering a bold and dreamlike interpretation of the “pull letter” concept. The process of sourcing garments from brands is often a delicate dance of negotiation, where access is never guaranteed, and even the most coveted pull letter cannot always unlock the desired pieces. This editorial dares to blur the lines between reality and illusion, replacing physical garments with hyper-realistic printed replicas—transforming fashion into an exquisite mirage.
Freed from the constraints of availability and brand permissions, this visionary approach opens the door to limitless creativity, where style exists untethered from logistics. Each meticulously crafted print is seamlessly woven into styled scenes, playing with perception and elevating fashion to the realm of the surreal. Against a backdrop of towering boxes, scattered paperwork, and the quiet chaos of a stylist’s world, the editorial captures the unseen labor behind fashion’s polished façade.
At its core, this project is an invitation—to rethink access in fashion, to challenge the industry’s rigid structures, and to explore the boundless nature of creativity when imagination leads the way. Featuring photography by Ragazzi Nei Paraggi, set design by Jessica Zorzin and Beatrice Bonetto, with fashion by Giulia Lombardi who styles model Estefanía Thaler Op de Beec in looks by Miu Miu, Loewe, Marni and others, with make up by Clarissa Carbone.
“Who are we? The human breed comes naked to this place called the fear machine. Crawling out in bloody slime, multiplying pain and crime. And when the earth is slowly burning, the killer girl slips in a boundless uniform. Destructive nature of the fire, delusion only sees. Illuminating thoughts in void, as nothingness what fire fears. Killer girl brings suffocation, expression through the bonds of being. Turned off machine, turns off the lights, in darkness finally sees the heart, the killing of the flame, and finally, death to the eyes.
