“WORK DRAINS MY SOUL, but I love it” is the debut fashion film by Tyra Galiyeva which follows a woman so exhausted that her daily journey blurs into one long, dreamlike haze. Much like a video game, she drifts through metro lines, chasing career goals — but for what? Through this lighthearted yet biting critique of overwork culture, Tyra reflects on the exhaustion we all face. Created in collaboration with cinematographer Daria Balanovskaya and animator Norma Smirnova, the film blends surreal visuals and a pulsing techno beat to mirror the chaotic, rhythmic grind of life in a big city, where every minute of sleep counts, even on the metro. So far, the film has been critically acclaimed at two of the biggest festivals for fashion films: ASVOFF in Paris, winning Best Sound Design, and BFFF in Berlin, earning Rising – Best Direction.
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
silk tie. Emporio Armani
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
bag. Louis Vuitton
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
direction, casting direction + production. Tyra Galiyeva
director of photography + editing. Daria Balanovskaya
fashion. Lola Maqueda
models. Luca Aimee + Lola Maqueda
hair. Deborah Sola Fernandez
make up. Ylenia Sigona
animation. Norma Smirnova
graphic design. Chiara Chiavazza
colorist. Zoe Candito
sound design. Simone Antonioni
music. Billy Sane – “Flu shot” + Simone Antonioni – “Toxic water”, Verlag
photography on set. Martin Tournebize
special thanks. Alice Rosati and all those who supported the film
direction assistant. Vlada Bezel
fashion assistant. Corvus du Pont
