Shirt & Bra / MILLY
Corset / JOSEPH
Jumper (in bag) / White + Warren
Shirt & Bra / MILLY
Corset / JOSEPH
Jumper (in bag) / White + Warren
Credits
In delicate tones and soft textures of knits, photographer Tiffany Nicholson captures an urban vagabond scene with model Zuoye in this Schön! online editorial. Fashion curated by Jamie Ortega takes Joseph, Stella McCartney and Céline pieces to protect, layer and envelop corporeal forms in this lonely landscape.
Shirt & Bra / MILLY
Corset / JOSEPH
Jumper (in bag) / White + Warren
Opposite
Top / GEORGINE
Jumper / M. PATMOS
Shoes / Rosetta Getty
Shirt & Bra / MILLY
Corset / JOSEPH
Jumper (in bag) / White + Warren
Opposite
Top / GEORGINE
Jumper / M. PATMOS
Shoes / Rosetta Getty
Credits
Top / GEORGINE
Shoes / Brother Vellies
Fur jumper / Stella McCartney
Opposite
Skirt / Isabel Marant
Shoes / Brother Vellies
Top & scarf / Stylist’s Own
Top / GEORGINE
Shoes / Brother Vellies
Fur jumper / Stella McCartney
Opposite
Skirt / Isabel Marant
Shoes / Brother Vellies
Top & scarf / Stylist’s Own
Credits
Skirt / Isabel Marant
Top & scarf / Stylist’s Own
Opposite
Jumpers / Isabel Marant
Shoes / Céline
Skirt / Isabel Marant
Top & scarf / Stylist’s Own
Opposite
Jumpers / Isabel Marant
Shoes / Céline
Credits
Jumper / JOSEPH
Shoes / Brother Vellies
Earring / Leigh Miller
Opposite
Top / GEORGINE
Fur jumper / Stella McCartney
Jumper / JOSEPH
Shoes / Brother Vellies
Earring / Leigh Miller
Opposite
Top / GEORGINE
Fur jumper / Stella McCartney
Credits
Shirt (worn as scarf) & trousers / Victoria Beckham
Shoes / Isabel Marant
Bra / PRAE
Brooch / Faris
Opposite
Dress / DKNY
Cardigan / Cinq à Sept
Shoes / Isabel Marant
Scarf / Stylist’s Own
Shirt (worn as scarf) & trousers / Victoria Beckham
Shoes / Isabel Marant
Bra / PRAE
Brooch / Faris
Opposite
Dress / DKNY
Cardigan / Cinq à Sept
Shoes / Isabel Marant
Scarf / Stylist’s Own
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
