white milano | new luxury goes global

Last Wednesday night, under the lights of downtown LA, H&M threw a party that felt more like a cultural snapshot than a fashion event. Headlined by Doechii, Robyn, Jamie xx, and PinkPantheress, the one-off festival celebrated the second chapter of the brand’s Spring/Summer 2025 collection — and the city that helped inspire it.

The night brought together big names and emerging voices, with performances unfolding across two stages and a tucked-away club space. Guests like Tyla, Amelia Gray, Dakota Fanning, Barbie Ferreira and Amelia Dimoldenberg moved between cinematic installations and digital displays as In-N-Out burgers and Kogi BBQ tacos kept the energy going well past midnight.

“Last night was really special. The energy was just right, the vibe was EVERYTHING,” said Doechii, summing up what felt like a celebration of LA’s creative resilience.

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Framed as a tribute to the city’s influence on music, fashion, and film, the event also echoed H&M’s wider push to open its world to more people. Like its Times Square takeover and previous city-wide celebrations, H&M&LA was free to attend via social sign-up — another moment in the brand’s ongoing move towards large-scale, open-access fashion culture.

“This one-of-a-kind festival is a celebration of fashion, music, joy, and community — the very heart of what H&M is all about,” said Jörgen Andersson, Chief Creative Officer at H&M.

Chapter two draws on the spirit of festival dressing, reworking it through a more refined lens. Sheer fabrics, vintage-leaning cuts and subtle Glam Rock influences come together with fluid tailoring and breezy bohemian shapes. New Romantic elements are stripped back and softened, anchored by a sun-washed, neutral palette. It’s a more understated take on music-inspired style — nostalgic, but grown up.

H&M’s Spring/Summer 2025 collection is now available online and in stores.

photography. BFA, Lucas Possiede
words. Gennaro Costanzo

Fendi’s latest campaign is a true pop culture moment — or better yet, a Kpop reinterpretation. At the centre is brand ambassador Song Yuqi, member of (G)I-DLE, who brings her trademark confidence and razor-sharp choreography to the screen — this time, alongside the Peekaboo ISeeU Petite.

Set to her original track “FENDI”, the video pulses with trap beats and heartbeat visuals, introducing the sage green bag in perfect sync with the first bass drop. In a light blue striped shirt, relaxed denim, and Fendi Match sneakers, Song moves through a tightly choreographed routine, with the bag echoing her every gesture. Her lyric “Fendi on her bag” plays out, quite literally, on the  screen.

The campaign reframes the Peekaboo not just as a design icon, but as part of the performance. First introduced in Autumn/Winter 2020–2021, the Peekaboo ISeeU has become a cornerstone of Fendi’s accessories lineup — petite, sculptural, and unmistakably bold.

It all rests on Selleria, the house’s signature hand-stitching technique rooted in Roman saddlery. As Fendi approaches its centenary in 2025, the campaign feels like a well-timed nod to the house’s origins — while confidently stepping into a new era.

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Watch the campaign here.

photography. Fendi
words. Gennaro Costanzo

For GRAU, light has never just been functional — it’s emotional, architectural, and often deeply personal. At Milan Design Week, the German brand’s latest collection brings this vision into sharp focus. Across three distinctive settings, GRAU unveils new iterations of its most recognisable lights alongside entirely new designs — each one building on the brand’s growing archive while pushing further into atmosphere, feeling, and form.

“We always talk about light as a language,” says Timon Grau, who, alongside his brother Melchior Grau, serves as Creative Director at GRAU. “With this collection, we wanted to go deeper into that idea — how light can change a space, a mood, even your sense of time.”  

The presentation itself played with rhythm and stillness, inviting visitors into a series of rooms that slowly shifted in tone. Lights dimmed, glowed, and shifted hue across subtle gradients. “It’s very ambient,” Melchior Grau adds. “You see the light changing, but it’s never shouting — it moves in the background, shaping everything around it.”

Among the highlights is the updated Parrot Floor, now available in a polished finish and wired version. Its 360° rotating head has been re-engineered for smoother movement and features a new integrated reading lens. “It looks familiar, but nothing is the same,” says Timon. “That was the challenge — to keep what people love, but refine every detail.”

Parrot Table, newly introduced, brings the same flexibility to desks, sideboards and nightstands. A dynamic mood-setter, it can bounce light off a wall or deliver clean brightness for focused work. “All the lamps in this collection come with the same control logic,” Melchior explains. “So wherever you are, you know exactly how to use them. Just plug and play.”

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Also new: Fire Table and Fire Floor — cord-powered lamps made from anodised aluminium and hand-blown glass. “They’re about stillness,” says Timon. “The kind of light that’s there not to be looked at, but to make you feel better in the space.” With a range from 2700K down to 1100K and GRAU’s signature Sunset Dimming, the lights mimic the warmth of a late evening fire.

Other updates include Falling in Love, now with new dimming technology and a soft Light Blue finish, and Salt, now offered in a polished version that reflects light in a whole new way. And then there’s Campfire — a glowing, 160cm sculptural statement that started as an art piece and now finds its place in foyers, showrooms and lofts.  

“We’re not trying to reinvent the wheel every time,” says Melchior. “But we do like to go deeper — to build on what’s already working, and make it more refined, more emotional.” That balance runs through every product in the collection. “It’s easy to over-design,” Timon added. “What’s harder is to create atmosphere, and still keep it intuitive. Something you want to live with.”  

Throughout the installation, visitors were invited to sit, linger, and experience how different light settings changed their own perception. “We wanted it to feel like a space you’d actually live in,” says Melchior. “Not a showroom, not a tech display — but a home, with light that listens to you.”

The collection is united not just by its shared materials (all aluminium) and light spectrum (blue-free, sleep-supporting), but also by a sense of calm purpose that Timon explains as GRAU’s mission. “What we try to do is be clear in the message, but still open — playful and poetic. That’s where we want our light to live.”

Discover all GRAU’s latest products here.

photography. GRAU
words. Gennaro Costanzo