In a capitalist world, we’re all suckers under the consumption trap — a concept describing the tendency of individuals to become obsessed with the continual acquisition of more goods and services. This relentless pursuit of material possessions often leads to several adverse consequences — from debt to stress. In this Schön! editorial, photographer Luo explores why, exactly, we are obsessed with consuming material goods.
This Schön! editorial has been produced by
photography + creative direction. Luo
art direction. Osyear
fashion. Funky
model. Runa
hair. Gauch
make up. Luoyun
lighting. King
fashion assistants. Yidian + Shuqi
art assistant. Tangtang