With 25 years of dedication to crafting premium down jackets and outdoor apparel, TANBOER has been redefining what it means to stay warm outdoors, seamlessly blending tradition with cutting-edge innovation. At ISPO Munich 2024, one of the world’s premier exhibitions for sporting goods, the Chinese brand’s vision came alive blending cutting-edge technology, traditional craftsmanship, and a deep connection to nature, winning the ISPO Design of the Year Award for its professional and high-quality products.
The exhibition space, inspired by Qingzhou’s rugged “Red Rock Peak,” was as much an artistic statement as it was a stage for TANBOER’s latest creations. Drawing from the region’s striking landscapes, every detail reflected a balance of heritage and forward-thinking design — bringing a piece of the brand’s origin to an international audience.
This philosophy extends to TANBOER’s flagship sixth-generation concept store, located in Qingzhou. The store merges the brand’s love for nature with the city’s rich cultural lineage. Wrapped in mountain scenery and tree-filled landscapes, the store embodies TANBOER’s commitment to harmony between tradition and modernity.
This year’s standout was TANBOER’s Polar Exploration Series, built to brave temperatures as low as -35°C. Using 95% French Mula down and resilient CORDURA® fabrics, these jackets marry durability with comfort. The all-weather 3-in-1 jackets, featuring eVent fabrics and ergonomic 4D cutting, showed a commitment to adaptability for unpredictable terrains and climates.
From Arctic explorers to urban adventurers, TANBOER caters to every scenario with a thoughtful balance of function and style. Whether conquering icy terrains or navigating city streets, the brand’s designs balance practicality with contemporary style. Esteemed figures like supermodel Coco Rocha — also the star of the Polar Exploration campaign — have embraced TANBOER’s unique vision.
As it celebrates 25 years, TANBOER is setting the tone for the future of outdoor apparel: a perfect synergy of performance, elegance, and purpose.
Discover more at tanboerofficial.com.
photography. Tanboer
words. Gennaro Costanzo
