takashi murakami x selfridges | ohana hatake

London’s Oxford Street is about to get a riot of colour. From 4–24 August 2025, legendary Japanese artist Takashi Murakami brings Ohana Hatake, his first-ever footwear brand, to Selfridges’ Corner Shop, marking the British stop of a globe-spanning tour that’s already set social feeds ablaze from Las Vegas to Hong Kong.

Murakami, the originator of the Superflat movement and a cultural shapeshifter whose work spans Versailles exhibitions to Louis Vuitton collaborations, sees Ohana Hatake as an extension of his decades-long quest to collapse the boundaries between high art and pop culture. This latest venture takes his joyful yet subversive flower into the realm of streetwear, without losing any of its conceptual edge.

Meaning “field of flowers” in Japanese, Ohana Hatake fuses Murakami’s instantly recognisable visual universe with artisanal Japanese design, resulting in shoes that are as much wearable art as they are cultural fashion statements. At Selfridges, visitors will find exclusive colourways of the sculptural Ohana Full-Bloom, transforming Murakami’s iconic smiling flower motif into three-dimensional form, and the Surippa Ohana, a playful take on the traditional Japanese house slipper with engraved soles and soft, durable EVA foam construction.

The London launch follows a feverish reception in the US, including a debut at ComplexCon Las Vegas and a headline-grabbing collaboration with K-pop megastars BLACKPINK. Along the way, Ohana Hatake’s immersive “field of flowers” installations have transformed high-profile retail spaces across Asia into joy-saturated wonderlands, from Pacific Place in Hong Kong to Shanghai’s Plaza 66.

Selfridges, itself no stranger to merging art, fashion, and experience, makes a fitting stage. The Corner Shop, the department store’s rotating retail theatre, has hosted everything from Prada to Telfar, but Ohana Hatake’s residency promises something uniquely transportive: a fully immersive Murakami microcosm, right in the heart of London.

photography. courtesy of Takashi Murakami
words. Gennaro Costanzo