shirt. David Hart
dress. A.L.C.
hat. Eric Javits
gloves. Wing & Weft
opposite
suit. Christian Siriano
shoes. Balenciaga
gloves. Wing & Weft
shirt. David Hart
dress. A.L.C.
hat. Eric Javits
gloves. Wing & Weft
opposite
suit. Christian Siriano
shoes. Balenciaga
gloves. Wing & Weft
Credits
Jessica Sikosek is not at all amused with relocating to the suburbs, in this Schön online editorial photographed by Allegra Messina. Fashion by Maria Meza shows the unlikely housewife would much rather wear latex gloves for glamour than to scrub plates. And whoever said anything about dressing casually at home? Rebecca Rothmaler’s make up brings drama to the suburbs. Giving us looks that are too good to be stuck in suburbia.
dress. LAND of Distraction
hat. Vivienne Westwood
scarf. Max Mara
sleeves. Bande Noir
opposite
suit. Christian Siriano
choker. Pipirisnais
dress. LAND of Distraction
hat. Vivienne Westwood
scarf. Max Mara
sleeves. Bande Noir
opposite
suit. Christian Siriano
choker. Pipirisnais
coat. Christian Siriano
gloves. Wing & Weft
earrings. Pipirisnais
coat. Christian Siriano
gloves. Wing & Weft
earrings. Pipirisnais
Credits
dress. Bande Noir
gloves. Wing & Weft
opposite
dress. LAND of Distraction
hat. Vivienne Westwood
scarf. Max Mara
sleeves. Bande Noir
glasses. Mercura NYC
dress. Bande Noir
gloves. Wing & Weft
opposite
dress. LAND of Distraction
hat. Vivienne Westwood
scarf. Max Mara
sleeves. Bande Noir
glasses. Mercura NYC
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.