During the collection preview in Paris, Schön! sits down with Julien Dossena, the visionary Creative Director of Maison Rabanne, to discuss how exactly the wild world of Rabanne came together with H&M for its latest designer collaboration. Capturing the same sensual and futuristic essence that Rabanne is known for, the collection brings together unique materials and audacious designs while still catering to H&M’s substantial and global customer base. Working alongside H&M’s Creative Advisor Ann-Sofie Johansson. Rabanne’s aim was to create a collection of garments that kept the same levels and values of sophistication, quality and sensuality that have defined them since first starting.
With equal parts innovation and artistic expression, the collection features some daring and bold looks — from retro lounging tracksuits to iconic metallic mesh bags. Giving Rabanne’s Julien Dossena free rein to explore new designs and materials. “For me, it was the astonishing freedom I was given,” he shares. “While I always push my creative boundaries, this collection was about providing a unique sensation — a sense that everyone, everywhere could find something from Rabanne that resonated with them.” For Dossena, who always wanted to explore sustainable materials at Rabanne, this collection — which uses recycled aluminum, chainmail and sequins — brought them forward in regards to sustainability.
At its core, the collection is an ode to self-expression, pulling inspiration from the parties of the 1970s and the desire to feel free. It’s a conversation (and collection) that emboldened both Dossena and Johansson to share their personal clubbing experiences, reflecting on how formative those times were to help everyone find their true selves. “It’s about bringing together characters you love and immersing them in a hedonistic lifestyle. Sensuality is at the core of the Rabanne brand. It’s about dancing, allure and movement,” Dossena explains. If anything, the collaboration between Rabanne and H&M exemplifies the power and creativity that comes from bringing two worlds together. Dive into their 70s pool party collection and experience firsthand the fusion of past and future — where fashion meets art and possibilities are limitless.
This digital cover + print editorial for Schön! 45 has been produced by
photography. Nina Raasch
fashion. Saskia Jung
model. Becky Lee Skirrow @ Established Models in Rabanne H&M
hair + make up. Stefanie Mellin
fashion assistant. Moana Grau
production + art direction. Nina Raasch + Saskia Jung
special thanks. The Team @ H&M
words. Dave Lantinga