Schön! 46 digital cover | mason hyce barnes in Tommy Hilfiger Eyewear
Water is one of the most powerful forces — Mason Hyce Barnes would know. The professional surfer, who wears Tommy Hilfiger + Tommy Hilfiger Eyewear Schön! 46
Barnes first discovered surfing as a child growing up by the beach in North Carolina. “My dad was a professional skateboarder. Surfing and skating go hand in hand, and since I lived on the coast, it was something we did together every single day,” he recalls. “I didn’t fall in love with big waves until I went to Hawaii for the first time when I was probably 15. That adrenaline rush, that feeling of wanting to catch a bigger wave, hooked me, and I wanted more and more.”
Travelling the world in search of the planet’s biggest waves is Barnes’ usual endeavour, but recently, the fashion world has come calling. He has featured in high-end campaigns and become an ambassador for Tommy Hilfiger Eyewear. “All the stars aligned,” he says of the collaboration. Barnes’ bronzed tan and bleach blond buzzcut are signature elements of his sun-kissed lifestyle, while his bold accessories and sporty attire reflect his sartorial self-expression. “Fashion has always been a part of my life. Surf culture has a very niche style and way to be. I’ve always tried to step outside that box and show who I am, dress differently, and bring fashion to the surfing world,” says the 30-year-old.
Looking ahead, he hopes that with every big wave he conquers, other kids from the East Coast will see the endless possibilities it could offer them too. “If you want to ride the biggest waves in the world, all you’ve got to do is work really hard, apply yourself, and anything is possible.”
Get your print copy of Schön! 46 on Amazon Germany , Amazon UK , Amazon France , Amazon Italy , Amazon Spain , Amazon Netherlands , Amazon Poland , Amazon Belgium and Amazon Sweden .
The digital cover of Schön! 46 has been produced by
photography + creative direction. Arden Alfred Vivas Mason Hyce Barnes in Tommy Hilfiger Eyewear Vicent Guijarro Ismael Villar David Martínez Sonsoles de Carlos Mason The Team @ Tommy Hilfiger Shama Nasinde
by Schön! Magazine /
May 23rd, 2024
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