Everything Jaime Xie does, she does with impeccable style. While chatting on the phone for her Schön! 45 story, Xie is at home in Los Angeles, ardently chatting about her vegan cookie brand JAIMEATS, which she’s been developing for the last year and a half. As a fashionista and star on Bling Empire, tying her love of fashion and food together was natural for Xie. “I want [the cookies] to be cool, sexy, edgy, luxurious and almost a covet-worthy item,” she states. Only Xie could describe cookies as “sexy” and make it sound delectable.
As a vegan who doesn’t eat gluten, she found that the sweet options across Los Angeles and the world were lacking. “I was like, ‘I wanna make something that tastes like it’s bad for you, but it’s actually not.’” To attract every kind of sweet tooth, Xie got to work in the kitchen, creating “healthy vegan cookies free from refined sugars, vegetable oils, eggs, dairy, soy and corn,” and that also included various adaptogens.
As she envisions her future, it’s clear that Jaime Xie has a lot planned. Her hope is for JAIMEATS to become “something that can be offered backstage at fashion shows or events”, and she doesn’t intend to stop there. “I’m just a person that has so many ideas inside my head. I want to venture more into the fashion world, but I’m still trying to figure out exactly how,” she shares. Regardless of how she achieves it, there’s no doubt that she will do it with ambition, passion and integrity.
all clothing + scarf. Roberto Cavalli
shoes. Piferi
earrings. House of Emmanuele
ring. Acne Studio
opposite
waistcoat. Blumarine
shorts. Maison Margiela
shawl. NAMILIA
necklaces. House of Emmanuele
body. Petar Petrov
top. Kimhekim
earrings. Magda Butrym
opposite
dress. Dion Lee
gloves. Maison Margiela
earrings. Magda Butrym
necklace. AREA
Discover the full editorial and our chat with Jaime Xie in print in Schön! 45. You can download your issue with this digital-only cover exclusively here.
Get your print copy of Schön! 45 on Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland, Amazon Belgium and Amazon Sweden.
This digital cover + print editorial from Schön! 45 has been produced by
photography. stolenbesos
fashion. Athena Son
talent. Jaime Xie wearing Blumarine + Dion Lee
hair. Tiger Bahmb
make up. Ashley Simmons
words. Amber Louise
