got2b
jacket. BALENCIAGA
Creating spaces for marginalised communities is more than just a mission for Riccardo Simonetti, who wears got2b on his Schön! digital cover. It’s his call to arms.
As the second digital cover star for Schön! 43, Simonetti is using his platform for awareness, empathy and a complete deconstruction of what it means to be a ‘man’ in 2022. “Growing up, there was only one ideal of masculine beauty, and if you didn’t fit into that you were not beautiful. As a young boy, I really thought that the version of a man that I wanted to become was not possible but when I grew up, I realised that I can be the man that I am today… I think creating your own ideas around beauty is not listening to society’s idea of what you should look like but creating your own.”
As a TV presenter, activist and icon, Simonetti understands the importance of seeing every face, body, gender, sex, and more in public spaces. It’s why, through his partnership with global brands like got2b, he ensures there’s diversity that is authentic and representative of the people that make up the world. “Teaming up with a huge brand like got2b, that’s in so many drug stores, creates an incredible amount of visibility,” Simonetti adds. “I would have loved as a teenager to have seen a man who looks like me so visible in a shop… I’m very grateful for the opportunity.”
But teaming up with brands is not the final goal for Simonetti. The Riccardo Simonetti Initiative, a platform spearheaded by the man himself, to continue making changes needed for the LGBTQIA+ community across Europe and the world. “We spread awareness by lending our Instagram channel to different people so they can speak about their marginalised backgrounds. We’re currently preparing a free booklet for high schools that explains the entire LGBTQIA+ alphabet. Even if it only affects one person in the class, I hope it will make ten other people more sensitive.”
opposite
got2b
Trockenwäsche Extra Frisch Trockenshampoo
Strandmatte Matt-Paste
shirt + trousers. Brioni
belt. Miu Miu
tie. Sportmax
ring throughout. Cartier
opposite
got2b
Happy Hour Haarspray
shirt + trousers. Studio Altbau
tie. Trendhim
got2b
Kleber Haar Gel
Sprühkleber Haarlack
shirt. Kilian Kerner
apron. CheHub Collective
opposite
got2b
Trockenwäsche Extra Frisch Trockenshampoo
full look. Prada
got2b
Schmusekatze Anti-Frizz Lotion
jacket. Y/Project
shirt. Salvatore Ferragamo
trousers. Martin Niklas Wieser
tie. Trendhim
Discover the full editorial and our chat with Riccardo Simonetti in print in Schön! 43. You can download your issue with this digital-only cover exclusively here.
Get your print copy of Schön! 43 on Amazon UK, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland, Amazon Belgium and Amazon Sweden.
This digital cover + editorial from Schön! 43 has been produced by
photography. Jonas Huckstorf @ Klaus Stiegemeyer
art direction + fashion. Ingo Nahrwold @ Bigoudi
talent. Riccardo Simonetti
hair + make up. Florian Ferino @ Ballsaal Artist Management
light design. Luca Schnell
special thanks. got2b
words. Katie Shuff
Schön! Magazine is now available in print at Amazon,
as ebook download + on any mobile device
