the urgency of living | chanel n°5 l’eau

CHANEL N°5 is arguably one of the most iconic fragrances on the market. Its counterpart, N°5 L’EAU, embodies the same illustrious scent, all the while being toned down, refreshing, and modern. Born in 2016, the fragrance has stationed itself as an addictive rush of floral freshness. Now, CHANEL is redefining the scent, accenting the fragrance’s unprecedented spirit with a brand-new bottle available for a short time. 

The fragrance combines notes of carefree citrus lifted up by aldehydes – which give the perfume its dazzling character – with hints of jasmine, rose, and ylang-ylang. Alongside the airy and light aroma comes a deep and dynamic vetiver and cedar essence. Combined, these scents create “a fragrance as addictive as a life line,” according to CHANEL… and they’re spot on. While simple in its fashioning, N°5 L’EAU allows wearers to live in the present – as their true selves. Befitting for any occasion and any emotion, the fragrance embraces spirituality, carefreeness, wishfulness, mystery, and strength at its core. 

For the very first time, CHANEL N°5 L’EAU is leaving its world-renowned bottle behind, embracing contemporaneity. The historical French fashion house’s sharp and simple rectangular bottle is contestably as famed as the scent found inside. The new bottle embodies the same aura, with a rounded, ethereal shape resembling a pebble. The shape of the bottle closely mimics their hand cream packaging already in rotation – which is a fan favourite for its elegant and functional design. 

Available for a limited time, the collector’s bottle emphasises the necessity for being in the present – and that you can hold it in the palm of your hand. The distinctive design parallels a second skin with the glass bottle leaving nothing to the imagination. Due to its ovular shape, it cannot stand up on its own. For CHANEL, it represents a balancing act, jumping from palm to palm and accompanying the wearer everywhere. One drop and the carefree essence of N°5 L’EAU lives with you from one moment to the next. 

Learn more about N°5 L’EAU at CHANEL.com.

imagery. CHANEL
words. Amber Louise

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