Sarinui Chueok, or Memories of Murder in English, is a famous film from Korea and — much like this Schön! editorial — the story is related to its mood. It’s an old newspaper sheet; some mystical story, an investigation that, at the centre, is a woman that always changes faces and masks, disappearing and just to appear again. The symbols in the film and this editorial don’t have an exact meaning, yet still tell a mythical story.
Photography and fashion for the piece are by Polina Mordvinova and Vladimir Mordvinov who style model Olivia Lee in looks by COS, H.Zeen, Balenciaga and others. Hair by stylist Marco Patti.
This Schön! editorial has been produced by
photography + fashion. Polina Mordvinova + Vladimir Mordvinov
model. Olivia Lee @ NoLogo MGMT
hair. Marco Patti