Hugo Boss‘s Spring/Summer 2025 collection is all about reclaiming freedom in both style and life. Unveiled at the historic Palazzo del Senato in Milan on September 18, this “Out of Office” collection takes a refreshing break from traditional corporate fashion, presenting a softer, more expressive take on suiting and everyday wear.
For a brand synonymous with sharp tailoring, this season’s collection marks a thoughtful evolution. As Marco Falcioni, Senior VP of Creative Direction at Hugo Boss, put it, “This is a reset: A real BOSS is empowered and self-confident; they know when to log off and claim back their time.” The collection embraces the freedom to unwind, reflecting a post-pandemic desire for balance between work and personal life.
Set against the lush backdrop of a tranquil, verdant courtyard, the runway transported guests away from Milan’s usual hustle. Models wound their way through botanical scenery, embodying the ease and sophistication of the SS25 line. A standout from the collection is the understated three-button suit, a softer alternative to traditional double-breasted designs. The light fabrics and absence of shoulder pads allow for movement and personal expression — making the silhouette a reflection of the wearer rather than a rigid corporate armour.
In true Hugo Boss fashion, tailoring remains at the heart of the collection, but with a new twist. Tailoring darts on bomber jackets add structure to otherwise relaxed styles, while trousers feature ankle-baring hems and elegant draping replaces rigid fits. Women’s pieces, like the backless wrapped tunic dress, celebrate movement and freedom, with luxurious fabrics like silk, wool, and leather adding depth to this off-duty elegance.
What sets SS25 apart is the infusion of sports and leisure elements, a first for the brand’s runway. Yoga mats, tennis racket bags, and pyjama-inspired garments offer a nod to relaxation, signalling a new era where off-the-clock doesn’t mean off-style. Accessories followed suit, with slouchy briefcases and hobo bags replacing rigid leather goods, and shoes boasting gently rounded toes for comfort over sharp points.
The menswear was equally relaxed, with casual shirting, deconstructed coats, and silk shawl lapels bringing an easy-going vibe to formal dressing. Even the footwear took a laid-back turn, featuring low-profile sneakers and slipper-like slides.
The palette was as calming as the setting, featuring earthy browns, navy blues, and subdued greens, grounding the collection in a sense of tranquility.
Celebrities and athletes like David Beckham, Taylor Fritz, Matteo Berrettini, and Khaby Lame added star power to the show, while influencers and digital talents brought a modern flair to the event’s global reach. Beckham’s appearance was especially significant, marking his first Hugo Boss show since his strategic partnership with the brand was announced.
With its SS25 collection, Hugo Boss has redefined corporate dressing for the modern age, offering a stylish reminder that a real boss knows when to switch off, step outside, and enjoy life.
Find out more about the new collection at HugoBoss.com
photography. Hugo Boss
words. Gennaro Costanzo
