Directed by Alexander Haessner, No-One is Innocent features a series of intimate portraits aimed at exploring youthful rebellion. The models strike a range of dynamic poses, beautifully in sync with the music provided by Smooth One. As the video advances we are privy to various sides of the human personality, from vulnerability to aggressiveness, making way for a fun playfulness towards the end. The effect is an enchanting piece of film, which combined with the thoughtful styling of John Moore, effortlessly captivates viewers.
This online exclusive has been produced by: Director / Alexander Haessner Stylist / John Moore Edited by / Jillian Iscaro Make Up / Angie Parker using NARS Hair / Nicolas Eldin @ ArtList Score / 12 Mousses by Smooth One Assistant Camera / Christopher Davis Models / Elinor @ Women Management Chan Kim @ Major Models Jana K @ Ford Models Celestine Rioux @ Elite Suzi Lineers @ Muse Cramaen @ Ford Models Cait Driscoll @ DNA Salome @ Muse Jack @ Major Models
The project reimagines the traditional dynamics of editorial fashion, offering a bold and dreamlike interpretation of the “pull letter” concept. The process of sourcing garments from brands is often a delicate dance of negotiation, where access is never guaranteed, and even the most coveted pull letter cannot always unlock the desired pieces. This editorial dares to blur the lines between reality and illusion, replacing physical garments with hyper-realistic printed replicas—transforming fashion into an exquisite mirage.
Freed from the constraints of availability and brand permissions, this visionary approach opens the door to limitless creativity, where style exists untethered from logistics. Each meticulously crafted print is seamlessly woven into styled scenes, playing with perception and elevating fashion to the realm of the surreal. Against a backdrop of towering boxes, scattered paperwork, and the quiet chaos of a stylist’s world, the editorial captures the unseen labor behind fashion’s polished façade.
At its core, this project is an invitation—to rethink access in fashion, to challenge the industry’s rigid structures, and to explore the boundless nature of creativity when imagination leads the way. Featuring photography by Ragazzi Nei Paraggi, set design by Jessica Zorzin and Beatrice Bonetto, with fashion by Giulia Lombardi who styles model Estefanía Thaler Op de Beec in looks by Miu Miu, Loewe, Marni and others, with make up by Clarissa Carbone.
Isaac is a fragmented narrative told through the voices of four characters and the observant perspective of Isaac, a young man captivated by scars and bodily marks. Structured episodically, each character reveals their personal story, weaving a vivid portrait of fictional figures born from imagination.
Born from a collaboration between director of photography Pablo Garrido Carreras, filmmaker Serjiososo, and fashion photographer Majo Válido, the film centers around portraits of imagined characters, presenting them as though they were individuals encountered in everyday life and social settings in Madrid. Shot in black and white on 16 mm film using a Bolex camera during the springtime, the work explores the intersection of portraiture, fashion, and fiction all while crafting characters and capturing their essence in a seamless blend of image and voice.
gloves. Larhha @ AFLAME Concept
shorts. Casa Otrura
opposite
shirt. Casa Otrura
hair clip. BALMAIN HAIR
gloves. Larhha @ AFLAME Concept
shorts. Casa Otrura
opposite
shirt. Casa Otrura
hair clip. BALMAIN HAIR
Credits
Flux; the action or process of flowing or flowing out.
See how model Karol Chalá is in a constant state of flux in this Schön! editorial photographed by Edward Córdoba with fashion by Juanita Zuluaga who dresses Chalá in looks by Casa Otrura, GONA, Manuel de la Vega and others, with hair and make up by Gino Mateus.