
Four-time Formula 1 World Champion Max Verstappen is trading pit stops for photo shoots as he takes on a new role as Official Global Ambassador for AlphaTauri, Red Bull‘s premium fashion brand. The Dutch racing prodigy will be showcasing AlphaTauri’s sleek designs at all 24 stops of the 2025 F1 season, proving he’s as comfortable in everyday wear as he is in a racing suit. “I’ve been wearing AlphaTauri for a while now, and I’m excited to be part of this collaboration,” Verstappen shares. “Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.”
With a relentless schedule that spans continents, Verstappen values comfort without compromise. “For me, to be able to wear stylish clothing on and around the track, and back at home, is just fantastic. Honestly, I use it everywhere I go,” he says.
The announcement comes as Verstappen gears up for the 2025 season alongside his new teammate, Liam Lawson. After a dominant yet demanding 2024, he’s looking ahead with focus: “Winning four world titles has been a dream — more than a dream, I’d say. Now, I’m just looking forward to seeing how competitive we can be this year.” For AlphaTauri, partnering with a champion like Verstappen is a natural fit. “He embodies excellence and passion, making him the perfect brand ambassador,” says Kalle Lauterbach, Global Consumer Products CEO. Global Head Isabelle Mi-A Ko adds: “As a premium fashion lifestyle brand, we ensure all-day comfort and style, and Max Verstappen is the perfect representation of that.”
Rooted in innovation, AlphaTauri merges high-performance materials with refined aesthetics, catering to those who demand both form and function. Available online and in select stores, the brand continues to expand its influence, including a partnership with the Austrian Olympic Committee for the 2026 Winter Games.
With Verstappen at the helm, AlphaTauri is setting the pace for the future of sports-inspired luxury fashion.
Find out more here.
photography. Yasser Almhna, David Klopman
words. Gennaro Costanzo