louis vuitton | new idylle blossom creations

What starts as a flower ends up as a statement with Louis Vuitton. Since 2012, the Idylle Blossom collection has reimagined the Monogram Flower — a symbol first drawn by Georges Louis Vuitton in 1896 — into fine jewellery with a softer edge. This year, the Maison expands the line with six new pieces that revisit the emblem in delicate, fluid forms.

Although subtle, the additions strike like lightning: two long necklaces, three bracelets, and a pavé diamond ring, all designed to be worn alone or layered, depending on the mood. The necklaces, available in white or pink gold, drape the Monogram motif with diamond accents, giving the collection’s signature curves a more elongated, modern feel. There’s a lightness to them, an understated glamour that renders them flawless to the eye.

The bracelets take on different tones: a pink gold bangle with two bezel-set diamonds, minimal but meticulously worked; a pair of pavé-diamond styles in white or pink gold that bring a bit more flash without overpowering the design. In each design, the LV initials are treated as part of the composition, simply becoming another shape in the language of the jewel.

The scene-stealer might be the ring (unsurprisingly so): a pink-gold band entirely paved with diamonds, topped with a Monogram flower in slim, tapered petals so finely cut they feel almost weightless.

Designed to mix, stack, and evolve with you, the new Idylle Blossom additions still bloom differently on everyone. A decade on, and they stay true to what the collection has always done best: transforming house codes into everyday signatures.

Discover more here.

photography. courtesy of Louis Vuitton
words. Gennaro Costanzo