Lisa, with her unparalleled ability to set trends, approaches her craft with a fearless authenticity that captivates the world. It makes sense, then, why Louis Vuitton would select her as its newest House Ambassador. As a distinguished guest at the Louis Vuitton Women’s FW24 show in Paris, her bold sartorial choices are a living testament to Nicolas Ghesquière’s visionary womenswear ethos, characterized by individuality and empowerment.
Emerging into the spotlight as a member of the iconic K-pop group BLACKPINK since their dazzling debut in 2016, Lisa, born Lalisa Manobal, has been a transformative force in the global music landscape. The group’s meteoric rise has been adorned with countless accolades and chart-topping hits, igniting a worldwide passion for K-pop. Yet, it is Lisa’s solo ventures that illuminate her multifaceted talent and unwavering commitment to her art.
This announcement of Lisa’s role as House Ambassador comes at a momentous time in her career, marked by the release of her electrifying new single “Rockstar.” The song, accompanied by its mesmerizing video, has rocketed Lisa to new heights of acclaim, achieving #1 across multiple charts and a Top 10 debut on Spotify Global. “Rockstar” heralds the dawn of a new era, being her first single under the auspices of her newly launched management company, LLOUD Co., in collaboration with RCA Records. Established earlier this year, LLOUD Co. is a manifestation of Lisa’s visionary drive to transcend the conventional boundaries of music and entertainment.
Driven by a spirit of daring and excellence, Lisa’s achievements embody the very essence of Louis Vuitton’s core values: a fervent passion for creativity and a steadfast dedication to the pursuit of perfection in one’s craft. “I am thrilled to welcome Lisa as a House Ambassador. Her audacious spirit and magnetic charisma are truly captivating. She is as innovative and bold in her music as she is in her fashion, and it is an honor to accompany her on this remarkable journey,” says Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections.
