full look. Georgiela Studio
earrings. Vann Jewellery
full look. Georgiela Studio
earrings. Vann Jewellery
Credits
It’s a sunny day for this Schön! online editorial photographed and art directed by Laura Martinova, with a film by Alba Cámara. Our team of models wear selections from Georgiela Studio, Duarte Madrid, Laura Gerte and others styled by Star Burleigh on a set designed by Mary LeRanch. Make up for the piece is by Jose Sequi.
full look. Duarte Madrid
bracelet. Fernando Rodriguez
opposite
left
jumpsuit. Laura Gerte
earrings. Mounser
ring. Fernando Rodriguez
gloves. Juan VG
right
full look. Duarte Madrid
bracelet. Fernando Rodriguez
full look. Duarte Madrid
bracelet. Fernando Rodriguez
opposite
left
jumpsuit. Laura Gerte
earrings. Mounser
ring. Fernando Rodriguez
gloves. Juan VG
right
full look. Duarte Madrid
bracelet. Fernando Rodriguez
Credits
tank top. Duarte Madrid
trouser. Maria Luisa de España
necklace. Monseur
tank top. Duarte Madrid
trouser. Maria Luisa de España
necklace. Monseur
Credits
left
dress. Larhha
right
tank top. Duarte Madrid
trouser. Maria Luisa de España
necklace. Monseur
opposite
dress. Larhha
left
dress. Larhha
right
tank top. Duarte Madrid
trouser. Maria Luisa de España
necklace. Monseur
opposite
dress. Larhha
Credits
coat. Alfaro Calafat
trousers. Maria Luisa de España
coat. Alfaro Calafat
trousers. Maria Luisa de España
Credits
(back)
left
corset. Bibian Blue
dress. Georgiela Studio
right
necklace. Mounser
dress. Najjat Harb
(front)
coat. Alfaro Calafat
trousers. Maria Luisa de España
(back)
left
corset. Bibian Blue
dress. Georgiela Studio
right
necklace. Mounser
dress. Najjat Harb
(front)
coat. Alfaro Calafat
trousers. Maria Luisa de España
Credits
left
corset. Bibian Blue
dress. Georgiela Studio
right
necklace. Mounser
dress. Najjat Harb
opposite
dress. Corina Plus Irina
earrings. Fernando Rodriguez
left
corset. Bibian Blue
dress. Georgiela Studio
right
necklace. Mounser
dress. Najjat Harb
opposite
dress. Corina Plus Irina
earrings. Fernando Rodriguez
Credits
dress. Corina Plus Irina
earrings. Fernando Rodriguez
opposite
left
dress. Najjat Harb
earrings. Fernando Rodriguez
right
necklace. Vann Jewellery
skirt. Najjat Harb
dress. Corina Plus Irina
earrings. Fernando Rodriguez
opposite
left
dress. Najjat Harb
earrings. Fernando Rodriguez
right
necklace. Vann Jewellery
skirt. Najjat Harb
Credits
left
dress. Najjat Harb
earrings. Fernando Rodriguez
right
necklace. Vann Jewellery
skirt. Najjat Harb
opposite
necklace. Vann Jewellery
skirt. Najjat Harb
left
dress. Najjat Harb
earrings. Fernando Rodriguez
right
necklace. Vann Jewellery
skirt. Najjat Harb
opposite
necklace. Vann Jewellery
skirt. Najjat Harb
hooded dress. Han Kjøbenhavn
opposite
top. Nicklas Skovgaard
hooded dress. Han Kjøbenhavn
opposite
top. Nicklas Skovgaard
Credits
Slip into the darkest corridor with model Haddy Ceesay in this Schön! editorial which is art directed by Elvira Panic and photographed by Ida Fiskaa. Styling for the editorial is by Maria Fuhre who dresses Ceesay in looks by Han Kjøbenhavn, Saint Laurent, Samsøe Samsøe and others, with hair by stylist Natalie Beckford and make up by artist Charlotte Wold.
leather set. Samsøe Samsøe
boots. Vagabond
leather set. Samsøe Samsøe
boots. Vagabond
Credits
earrings. Tom Wood Project
opposite
sculptural dress. Josephine Brøgger Mathiesen
gold hoops with diamonds. Dulong
earrings. Tom Wood Project
opposite
sculptural dress. Josephine Brøgger Mathiesen
gold hoops with diamonds. Dulong
The project reimagines the traditional dynamics of editorial fashion, offering a bold and dreamlike interpretation of the “pull letter” concept. The process of sourcing garments from brands is often a delicate dance of negotiation, where access is never guaranteed, and even the most coveted pull letter cannot always unlock the desired pieces. This editorial dares to blur the lines between reality and illusion, replacing physical garments with hyper-realistic printed replicas—transforming fashion into an exquisite mirage.
Freed from the constraints of availability and brand permissions, this visionary approach opens the door to limitless creativity, where style exists untethered from logistics. Each meticulously crafted print is seamlessly woven into styled scenes, playing with perception and elevating fashion to the realm of the surreal. Against a backdrop of towering boxes, scattered paperwork, and the quiet chaos of a stylist’s world, the editorial captures the unseen labor behind fashion’s polished façade.
At its core, this project is an invitation—to rethink access in fashion, to challenge the industry’s rigid structures, and to explore the boundless nature of creativity when imagination leads the way. Featuring photography by Ragazzi Nei Paraggi, set design by Jessica Zorzin and Beatrice Bonetto, with fashion by Giulia Lombardi who styles model Estefanía Thaler Op de Beec in looks by Miu Miu, Loewe, Marni and others, with make up by Clarissa Carbone.
top. Seed Heritage
shorts. Vintage
sandals. White Havaianas
hat. Lack of Colour
top. Seed Heritage
shorts. Vintage
sandals. White Havaianas
hat. Lack of Colour
Credits
Take off to the sea in this aquatic sailing-inspired Schön! editorial featuring vintage looks by Gap, Calvin Klein, Emporio Armani and others worn by model Eva Bateman, styled by Adelaide Smith with photography by Marina Neal.
top. Max & Co Vintage
trousers. GAP Vintage
shoes. Prada Vintage
scarf, sunglasses, jewellery + clutch. Vintage
watch. JAG Vintage
opposite
top. Seed Heritage
shorts. Vintage
top. Max & Co Vintage
trousers. GAP Vintage
shoes. Prada Vintage
scarf, sunglasses, jewellery + clutch. Vintage
watch. JAG Vintage
opposite
top. Seed Heritage
shorts. Vintage
Credits
swimsuit. MIKOH One Piece
earrings. Vintage
opposite
top. Max & Co Vintage
trousers. GAP Vintage
scarf, sunglasses, jewellery + clutch. Vintage
watch. JAG Vintage
swimsuit. MIKOH One Piece
earrings. Vintage
opposite
top. Max & Co Vintage
trousers. GAP Vintage
scarf, sunglasses, jewellery + clutch. Vintage
watch. JAG Vintage