hostile to ourselves

headpiece. Marilena

Credits

In a society that often dictates the parameters of beauty and acceptance, fashion rebels refuse to conform. “Hostile to Ourselves” celebrates the audacious spirit of those who challenge conventional ideals, turning self-expression into a powerful tool for self-empowerment — photographed by Yi Zhu with creative direction and fashion by Doco Jiang who dresses model Felix in looks by Marilena, Givenchy, Comme des Garçons and others. Hair and make up by artist Naomi.

jacket. Eric
headpiece. Marilena
opposite
jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena

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trousers. Eric
boots. Givenchy

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trousers. Eric
headpiece. Marilena
opposite
jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena

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jacket. Eric
boots. Givenchy
headpiece. Marilena

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vest. Comme des Garçons
shirt. Eric
trousers. Yohji Yamamoto
sunglasses. Ray-Ban

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vest. Comme des Garçons
shirt. Eric
sunglasses. Ray-Ban

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jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena
opposite
jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena

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opposite
trousers. Eric
boots. Givenchy

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vest. Comme des Garçons
shirt. Eric
trousers. Yohji Yamamoto
sunglasses. Ray-Ban
opposite
vest. Comme des Garçons
shirt. Eric
trousers. Yohji Yamamoto
sunglasses. Ray-Ban

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jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena

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jacket + trousers. Eric
shirt. JW Anderson
opposite
shirt. Alexander Mcqueen
sunglasses. Marilena

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shirt. Alexander Mcqueen
trousers. Yohji Yamamoto
shoes. Rick Owens
sunglasses. Marilena

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jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena
opposite
shirt. Alexander Mcqueen
trousers. Yohji Yamamoto
shoes. Rick Owens

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jacket + trousers. Eric
shirt. JW Anderson
boots. Givenchy

Credits

This Schön! editorial has been produced by

photography. Yi Zhu
creative direction + fashion. Doco Jiang
model. Felix
hair + make up. Naomi

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popular on Schön!

heat index

sunglasses. Burberry
opposite
sunglasses. Versace

Credits

Hot girl summer is on the way with these shades by Burberry, Versace, Moncler and others, styled by Géraldine Jennifer Heeb with photography by David Rego — can you take the heat?

sunglasses. Moncler
opposite
sunglasses. Emporio Armani

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sunglasses. Emporio Armani
opposite
sunglasses. Moncler

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sunglasses. Moncler
opposite
sunglasses. Swarovski

Credits

sunglasses. Burberry
opposite
sunglasses. Burberry

Credits

This Schön! editorial has been produced by

photography. David Rego
set design. Géraldine Jennifer Heeb

available at amazon.

download your ebook.

popular on Schön!

excentric molecules

top. Mugler

Credits

Step into a hazy daydream with models Anna Pavlova and Tess Hoentjen photographed and styled by Catalina Agudelo with make up by artist Julia Masferrer.

jacket. Marc Juan
top. Calvin Klein
shoes. Miu Miu
opposite
jacket. Vintage
top. Calvin Klein
short. Dolce & Gabanna
shoes. Miu Miu

Credits

jacket. twiggy
top. Calvin Klein
shoes. Miu Miu
trousers. Adidas Vintage
opposite
jacket. twiggy
top. Calvin Klein
shoes. Miu Miu
trousers. Adidas Vintage

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jacket. Vintage
top + jeans. Calvin Klein
shoes. Miu Miu
opposite
jacket. Marc Juan
top. Calvin Klein
shoes. Miu Miu

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shirt. twiggy

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top. Mugler

Credits

shirt. twiggy
shoes. Miu Miu
trousers. Adidas Vintage
opposite
shirt. twiggy
shoes. Miu Miu
trousers. Adidas Vintage

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jacket. Vintage
top. Calvin Klein
short. Dolce & Gabanna
opposite
jacket. Vintage
top. Calvin Klein
short. Dolce & Gabanna
shoes. Miu Miu

Credits

full look. Marc Juan
opposite
full look. Marc Juan

Credits

top. twiggy
trousers. Loewe

Credits

This Schön! editorial has been produced by

photography + fashion. Catalina Agudelo
models. Anna Pavlova + Tess Hoentjen @ Two Management Barcelona
make up. Julia Masferrer

available at amazon.

download your ebook.

popular on Schön!

mayfair’s finest | helen anthony and the art of craftsmanship

full look. Helen Anthony

Credits

Tucked away in the heart of Mayfair, the new Helen Anthony flagship store stands as a striking symbol of the brand’s unwavering dedication to luxury, elegance, and contemporary refinement. Spanning three thoughtfully designed floors, the boutique captures the spirit of the Helen Anthony identity — offering a sophisticated, immersive space that invites clients into a world of timeless fashion and artisanal craftsmanship.

Each floor unveils a unique ambiance: the sleek, minimalist main showroom sets a modern tone, while smaller, curated rooms offer a more intimate setting where the meticulous details of each collection can be fully appreciated. With its refined aesthetic and elegant simplicity, the store provides the ideal canvas for Helen Anthony’s expertly tailored creations to shine, allowing clients to experience the brand in its truest form.

More than just a retail destination, the boutique offers bespoke services within a carefully curated environment, appealing to those who seek exclusivity, personal attention, and an elevated fashion experience. Renowned for its precision tailoring and graceful silhouettes, Helen Anthony masterfully fuses bold design with timeless sensibility. Each collection, crafted from the finest fabrics, reflects a harmonious balance of modernity and tradition — designed for individuals who appreciate enduring style and confident elegance.

To celebrate the latest collection, an intimate photoshoot was staged in and around the flagship store’s prestigious Mayfair setting. This location was chosen not only for its visual appeal but also as a tribute to the brand’s roots and its deep connection to the neighborhood — reinforcing Helen Anthony’s ties to heritage, sophistication, and elevated design. By seamlessly blending fashion with place, it highlighted how each garment reflects Helen Anthony’s core values — transforming clothing into a narrative of identity, purpose, and refined taste.