In this fashion film Crush+Lab Productions takes on the age old act of ‘playing hookie’. Directed by the talented David Solomini, we see model Eyren Powell shun her generic duties for a leisurely day of ice cream, reading and general carefree behaviour. The film is styled by Paula Tabalipa and she opts for laid-back looks which perfectly compliment the mood and eerie vocals provided by Singer Emika.
Photographer / David Solomini Fashion / Paula Tabalipa Beanie / Russ Karablin’s Comme des Fuckdown, Tank top / American Apparel
Photographer / David Solomini Fashion / Paula Tabalipa Beanie / Russ Karablin’s Comme des Fuckdown, Tank top / American Apparel
Credits
This online exclusive has been produced by:
Director / David Solomini
Edited by / Scott Butzer
Produced by / David Solomini & Alexander Kafi
Director of photography / David Solomini
2nd camera / Alexander Kafi
Model / Eyren Powell @ NEXT Model Management L.A.
Fashion / Paula Tabalipa
Make Up / Garret Gervais @ Opus Beauty
Hair / Mara Schiavetti @ Cloutier Remix
Music / Searching by Emika
Photo Edit / Alicia Benefiel
Musical Director / Alexander Kafi
[Fashion Credits]
Alexander Wang
American Apparel
Topshop
Russ Karablin
top. Skims
bandeau. Tank Air
shorts. Skims
ballet flats. Sneshana Nekh
opposite
top. Skims
bandeau. Tank Air
top. Skims
bandeau. Tank Air
shorts. Skims
ballet flats. Sneshana Nekh
opposite
top. Skims
bandeau. Tank Air
Credits
It’s a New York minute with Maria Baza as she walks the streets of the Big Apple with photographer Anastasiia Lisenko wearing looks by The Lioness, Oniks Jewelry, Skims and others, with make up by artist Emily Adams.
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
Credits
top. Skims
bandeau. Tank Air
shorts. Skims
ballet flats. Sneshana Nekh
opposite
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
top. Skims
bandeau. Tank Air
shorts. Skims
ballet flats. Sneshana Nekh
opposite
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
Credits
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
Credits
top. Skims
bandeau. Tank Air
shorts. Skims
opposite
top. Skims
bandeau. Tank Air
top. Skims
bandeau. Tank Air
shorts. Skims
opposite
top. Skims
bandeau. Tank Air
Credits
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
pendant. Oniks Jewelry
opposite
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
pendant. Oniks Jewelry
opposite
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
Credits
t-shirt. Maison Rapito
opposite
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
t-shirt. Maison Rapito
opposite
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
Credits
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
pendant. Oniks Jewelry
ring. 8000 Atelier
opposite
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
pendant. Oniks Jewelry
ring. 8000 Atelier
opposite
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
heels. Escada
pendant. Oniks Jewelry
ring. 8000 Atelier
Credits
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
pendant. Oniks Jewelry
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
pendant. Oniks Jewelry
Credits
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
ring. 8000 Atelier
opposite
long sleeves. Skims
cropped top. The Lioness
pendant. Oniks Jewelry
long sleeves. Skims
cropped top. The Lioness
micro shorts. Urban Outfitters
ring. 8000 Atelier
opposite
long sleeves. Skims
cropped top. The Lioness
pendant. Oniks Jewelry
“WORK DRAINS MY SOUL, but I love it” is the debut fashion film by Tyra Galiyeva which follows a woman so exhausted that her daily journey blurs into one long, dreamlike haze. Much like a video game, she drifts through metro lines, chasing career goals — but for what? Through this lighthearted yet biting critique of overwork culture, Tyra reflects on the exhaustion we all face. Created in collaboration with cinematographer Daria Balanovskaya and animator Norma Smirnova, the film blends surreal visuals and a pulsing techno beat to mirror the chaotic, rhythmic grind of life in a big city, where every minute of sleep counts, even on the metro. So far, the film has been critically acclaimed at two of the biggest festivals for fashion films: ASVOFF in Paris, winning Best Sound Design, and BFFF in Berlin, earning Rising – Best Direction.
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
Credits
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
Credits
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
silk tie. Emporio Armani
shirt. Comme des Garçons
blazer skirt. ZOFI
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
silk tie. Emporio Armani
Credits
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
bag. Louis Vuitton
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
bag. Louis Vuitton
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
Credits
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
opposite
shirt. Comme des Garçons
blazer skirt. ZOFI
heels. Stylist’s Own
silk tie. Emporio Armani
belt. Hermès
bag. Louis Vuitton
socks. Calzedonia
The project reimagines the traditional dynamics of editorial fashion, offering a bold and dreamlike interpretation of the “pull letter” concept. The process of sourcing garments from brands is often a delicate dance of negotiation, where access is never guaranteed, and even the most coveted pull letter cannot always unlock the desired pieces. This editorial dares to blur the lines between reality and illusion, replacing physical garments with hyper-realistic printed replicas—transforming fashion into an exquisite mirage.
Freed from the constraints of availability and brand permissions, this visionary approach opens the door to limitless creativity, where style exists untethered from logistics. Each meticulously crafted print is seamlessly woven into styled scenes, playing with perception and elevating fashion to the realm of the surreal. Against a backdrop of towering boxes, scattered paperwork, and the quiet chaos of a stylist’s world, the editorial captures the unseen labor behind fashion’s polished façade.
At its core, this project is an invitation—to rethink access in fashion, to challenge the industry’s rigid structures, and to explore the boundless nature of creativity when imagination leads the way. Featuring photography by Ragazzi Nei Paraggi, set design by Jessica Zorzin and Beatrice Bonetto, with fashion by Giulia Lombardi who styles model Estefanía Thaler Op de Beec in looks by Miu Miu, Loewe, Marni and others, with make up by Clarissa Carbone.
