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h&m&la | a love letter to los angeles, soundtracked by doechii, robyn and jamie xx

Last Wednesday night, under the lights of downtown LA, H&M threw a party that felt more like a cultural snapshot than a fashion event. Headlined by Doechii, Robyn, Jamie xx, and PinkPantheress, the one-off festival celebrated the second chapter of the brand’s Spring/Summer 2025 collection — and the city that helped inspire it.

The night brought together big names and emerging voices, with performances unfolding across two stages and a tucked-away club space. Guests like Tyla, Amelia Gray, Dakota Fanning, Barbie Ferreira and Amelia Dimoldenberg moved between cinematic installations and digital displays as In-N-Out burgers and Kogi BBQ tacos kept the energy going well past midnight.

“Last night was really special. The energy was just right, the vibe was EVERYTHING,” said Doechii, summing up what felt like a celebration of LA’s creative resilience.

Framed as a tribute to the city’s influence on music, fashion, and film, the event also echoed H&M’s wider push to open its world to more people. Like its Times Square takeover and previous city-wide celebrations, H&M&LA was free to attend via social sign-up — another moment in the brand’s ongoing move towards large-scale, open-access fashion culture.

“This one-of-a-kind festival is a celebration of fashion, music, joy, and community — the very heart of what H&M is all about,” said Jörgen Andersson, Chief Creative Officer at H&M.

Chapter two draws on the spirit of festival dressing, reworking it through a more refined lens. Sheer fabrics, vintage-leaning cuts and subtle Glam Rock influences come together with fluid tailoring and breezy bohemian shapes. New Romantic elements are stripped back and softened, anchored by a sun-washed, neutral palette. It’s a more understated take on music-inspired style — nostalgic, but grown up.

H&M’s Spring/Summer 2025 collection is now available online and in stores.

photography. BFA, Lucas Possiede
words. Gennaro Costanzo