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boss one bodywear | david beckham fronts the new campaign

David Beckham is making an iconic return to underwear modelling as the face of BOSS‘s new ONE Bodywear campaign. Launching this January, the collection promises to blend comfort with sophistication, much like the football icon himself.

The campaign, shot by industry favourites Mert and Marcus, offers a cinematic glimpse into Beckham’s world. We see him arriving at a New York loft in a classic sports car, with Phil Collins’ “In the Air Tonight” setting the mood. It’s a day-in-the-life scenario that culminates in Beckham showcasing the new black BOSS ONE boxer shorts.

“I once said that my bodywear modelling days had come to an end,” Beckham admits. “But when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse.” It’s a reflection of the quality and appeal of the new collection, which includes boxer shorts, briefs, tank tops, and T-shirts in sleek black and white designs.

BOSS is pulling out all the stops for this launch. Expect to see Beckham on cinema screens, streaming platforms, and billboards across the globe. In an innovative twist, BOSS ONE Bodywear vending machines will be popping up in key locations across Europe and the USA.

The collection’s official unveiling took place at London’s Lightroom, featuring 360-degree screens, immersive light shows, and DJ sets from Mark Ronson and Honey Dijon. It was a fitting introduction for a range that aims to redefine men’s essentials.

From February 1st, the BOSS ONE Bodywear collection will be available on boss.com, in pop-up stores, and at BOSS stores worldwide.

photography. Mert AlasMarcus Piggot
words. Gennaro Costanzo