dior | the new la d my dior timepieces

If there was ever a spiritual home for Louis Vuitton within the adrenaline-fuelled world of Formula 1, it was always going to be Monaco. The French luxury house has just announced it will step up as the Title Partner for the Formula 1 Louis Vuitton Grand Prix de Monaco 2026.

This move comes hot on the heels of LVMH’s colossal 10-year global partnership with Formula 1, which kicked off in 2025 and saw the luxury conglomerate replace Rolex as a primary sponsor. The sheer scale of their commitment was showcased just last weekend, when 24 bespoke trophy trunks were presented at the Grand Prix Abu Dhabi 2025.

While that deal cemented LVMH’s presence across the calendar, the Monaco title sponsorship is the specific jewel in the crown, combining the world’s most glamorous race and the world’s most powerful luxury brand.

Louis Vuitton is no stranger to the sporting field, having crafted the bespoke Trophy Trunk for the Monaco winner since 2021. The trunk has already played a starring role in the victories of Max Verstappen (2021 and 2023), Sergio Pérez (2022) and Charles Leclerc (2024). Most recently, it was part of the celebrations for Lando Norris, who claimed victory on the streets of Monte Carlo in 2025 (and Schön! was there to witness it all).

For the 2026 edition, the House will present the Trophy Trunk for the sixth consecutive year, but with greater prominence. Handcrafted in the historic workshops at Asnières, in the Île-de-France, the trunk is a masterpiece of storytelling: clad in iconic Monogram canvas but interpreted exclusively in Monegasque red. It features a signature ‘V’ standing for both Victory and Vuitton, in red and white, directly matching the flag of the Principality.

The presence on the track will be unmistakable. Louis Vuitton has designed creative trackside banners that reinterpret their signature aesthetics to evoke the blur of speed, ensuring the House’s elegance accords with the legendary circuit’s twisty, unforgiving layout.

This collaboration is a natural continuation of a lineage that dates back to the very origins of travel. From the very first Auto Trunks designed by Georges Vuitton in the late 19th century to the modern Trophy Trunks created for the FIFA World Cup, the America’s Cup and the Paris 2024 Olympics, Louis Vuitton has always understood that “Victory travels in Louis Vuitton.” Now, as the title partner of motorsport’s most iconic weekend, they ensure that victory travels in style, too.

Discover more here.

photography. courtesy of Louis Vuitton
words. Gennaro Costanzo

For anyone who grew up watching football in the 1990s and early 2000s, the goalkeeper jersey was a genre all its own. It was the era of the eccentric shot-stopper: Jorge Campos, for instance, in oversized neon geometrics or Peter Schmeichel in kaleidoscopic fractals. It was a time when the person between the sticks was arguably the biggest fashion risk-taker on the pitch.

Nike Football is tapping directly into that audacious, main-character energy to kickstart the countdown to the 2026 World Cup. The new Hollywood Keepers collection is described as a “disruptive design statement,” serving as a prologue to the official federation kits dropping later next year.

The concept flips the script on traditional kit launches. Instead of the outfield players leading the narrative, Nike is letting the keepers set the tone. Because this initial drop is a sportswear collection rather than the regulated match-day uniform, the design team has been able to ignore the strict FIFA guidelines on patterns and clashes, resulting in maximum creativity. 

This collection unites eight select federations: Brazil, Canada, England, France, Nigeria, the Netherlands, South Korea and the United States. The unifying element across all is the bold archival star design from vintage keeper kits, making its 21st-century return alongside bespoke prints that transform each shirt into a canvas for national identity.

The specific designs are surprisingly intricate. England’s edition unleashes the iconic Three Lions in a savage, dominant design that feels aggressive and true to the nation’s footballing weight. The United States gets a flashy remix of its roots, blending reimagined stars and stripes with high-voltage flair. Perhaps the most striking is Korea’s entry, which captures the duality of its heritage by layering a delicate peony print beneath a bold tiger pattern, all accented by streaks of electric volt.

It is a savvy move from Nike: celebrating the legacy of the game’s most eccentric personalities while defining the next era of kit culture. While the official on-pitch uniforms will debut closer to the tournament in 2026, the Hollywood Keepers sportswear collection is now available online and at select retailers, ensuring the hype starts long before the first whistle blows.

Discover more here.

photography. courtesy of Nike
words. Gennaro Costanzo

For a brand like Ralph Lauren, 2025 has been a year of significant cultural momentum: from dominating the ready-to-wear conversation to consistently leading the charts in luxury Americana. So it doesn’t come as a surprise that the brand has been approached for the tenth consecutive time to design the uniforms for Team USA at the Milano Cortina 2026 Winter Games. For this outing, the pressure is on to blend US heritage with the sleek fashion authority of Milan.

The weight of this unveiling rests on the shoulders of the athletes themselves. This diverse group includes record-breakers, advocates and champions who will proudly carry the legacy of American design into the heart of Italy.

For the Opening Ceremony, the mood is deliberately grand. The athletes will step out in a sweeping, statement wool coat, detailed with heritage-inspired wooden toggles, worn over the iconic American flag intarsia wool turtleneck and tailored wool trousers.

This look of timeless excellence is perfectly mirrored by the athletes it represents: two-time Olympic medalist Erin Jackson, who became the first Black woman in history to win individual Olympic gold in speed skating, and figure skating partners Maia and Alex Shibutani (the ShibSibs), who made history as the first ice dancers of Asian descent and of colour to medal at the Winter Games.

The energy shifts entirely for the Closing Ceremony. Trading formality for function, the uniform is inspired by vintage ski racing kits, featuring a modern, colour-blocked puffer jacket and a patriotic wool turtleneck over a crisp white utility pant. This dynamic uniform perfectly fits the athletes who embody advocacy and determination.

Among them are three-time Paralympic gold medalist Brenna Huckaby, a leading voice in disability advocacy who fought for greater competitive inclusion, and veteran hockey leader Hilary Knight, a 10-time World Champion who played an instrumental role in building the Professional Women’s Hockey League (PWHL). They are joined by two-time Paralympic gold medalist Jack Wallace, a beacon of resilience currently striving to become a dual-sport Summer and Winter Games medalist.

Each uniform is accessorised with rich details, including brown suede alpine boots laced with spirited red and R/W/B intarsia knit accessories. Every item worn by these boundary-breaking competitors, from young speed skating record-setter Jordan Stolz to dynamic mogul skier Jaelin Kauf, is proudly manufactured in the United States. 

Beyond the formal parade gear, Ralph Lauren’s broader Team USA Collection offers fans a way to tap directly into the sophisticated, energetic spirit of the Winter Games. Anchored in the classic red, white and blue palette, the apparel – available for men, women and children – features striking graphics and refined details across inherently sporty silhouettes. 

The range includes standout pieces like a rugged leather shearling jacket embroidered with Team USA detailing, a selection of both statement and iconic knit sweaters, and unique heritage hockey-inspired silhouettes. This is high-end fan gear designed to reflect the Alpine luxury of Cortina, with the collection available across select Ralph Lauren stores in the U.S. and Italy, including a special pop-up shop at the Rosapetra Hotel in Cortina during the Games.

Discover more here.

photography. courtesy of Ralph Lauren
words. Gennaro Costanzo