For Diesel’s Spring/Summer 2025 collection, Glenn Martens doesn’t just reimagine fashion — he’s flipping it on its head. This season, Diesel finds beauty in the unexpected: what’s distressed, destroyed, and left behind. “There is beauty in waste,” Martens says, capturing the brand’s bold new ethos. He’s not just talking about sustainability as a buzzword, though — it’s woven into every stitch, with waste at the heart of something refreshingly new.
The show itself was a spectacle. More than 14,800kg of denim scraps were repurposed into a set that felt alive with texture and history. And once the models leave the runway? Every piece of it will be reused, making Diesel’s commitment to circularity more than just talk.
Of course, Diesel’s SS25 collection wouldn’t be complete without its signature denim — but this isn’t your everyday blue jeans moment. The collection delivered over 70 looks that dared to push denim beyond its limits, with eerie contact lenses and Luxottica frames adding a futuristic edge. Micro shorts with fringes so long they seem to defy gravity, leather jackets cleverly distressed to look like denim, and jeans dripping with embroidery and tufting. It’s rebellious, it’s edgy, and it’s everything you’d expect from Diesel, but with even more attitude.
Cotton sweatshirts and dresses are given the Diesel treatment too — burned-away devoré techniques reveal delicate tulle underneath, creating an artfully destroyed look that’s far from accidental. Even classic Prince of Wales checks get a Diesel remix, printed on PVC and jersey fabrics and finished with fringing that adds a punk-rock twist.
Martens’ denim experiments are relentless. Double loom jacquard is lasered, embossed, and overdyed into unexpected shades like camel, adding new textures to what you thought you knew about jeans. One of the highlights is the Diesel Rehab Denim — crafted from 100% recycled cotton using scraps from Diesel’s own production. It’s a fresh take on sustainability without losing an ounce of style.
The accessories, too, are pure Diesel playfulness. Archival bandana prints are reworked into draped and knotted dresses, and Diesel’s Play and TRASH-D bags, covered in knotted bandanas, feel like the ultimate blend of nostalgia and innovation. Meanwhile, the D-Lake Platform shoes with their transparent soles, and trompe l’oeil boots that trick the eye, add to the sense of illusion that runs through the collection. Speaking of illusions, Martens had fun here. Tencel denim is sprayed to mimic leather, and mini dresses and tanks are embossed with the imprint of necklaces, turning garments into wearable eye-deceiving masterpieces.
Find out more about the collection at Diesel.com
photography. Diesel
words. Gennaro Costanzo
