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paul & shark aw 2025 | the deauville capsule collection

For Autumn/Winter 2025, Paul & Shark transported fashion week-goers to the picturesque shores of Deauville with a collection — and setting — that evoked Belle Époque charm. The Deauville Capsule Collection was unveiled in the brand’s pop-up “Paul & Shark Boulangerie” in Milan’s Brera district, a space infused with French flair. Bicycles with wicker baskets lined the entrance, croissants and pain au chocolat filled the air with temptation, and hues of sky blue and crisp white framed every corner. Essentially, everything looked like it just came out of a postcard.  

The collection matched the setting’s leisurely elegance. Relaxed cable-knit jumpers in deep navy and Paul & Shark’s signature blue felt luxurious yet unpretentious, perfect for layering on a chilly waterfront stroll. Striped wool pullovers and sleek knit polos offered a nod to maritime heritage with a polished edge, blending nostalgia with modern refinement. Outerwear took a starring role, with tailored coats in sumptuous wool, some finished with leather accents that hinted at classic sailing gear reimagined for today’s urban voyager.  

Textural play gave the collection its depth — cashmere, soft cotton, and thickly woven knits invited the touch, each piece as comforting as it was stylish. Even accessories got in on the Riviera theme, with chunky, ribbed scarves and beanies that seemed perfect for breezy winter mornings by the sea. The palette was serene: stormy greys, creamy whites, and those quintessential Paul & Shark blues, balanced with understated neutrals that felt as timeless as the tides.  

Discover the collection here.

photography. Paul & Shark
words. Gennaro Costanzo