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chanel 25 | jennie joins dua lipa in the house’s latest handbag campaign 

Fresh off their collaboration on Handlebars, Jennie is the latest star to front the Chanel 25 handbag campaign, joining Dua Lipa, who was announced as the face of the collection earlier this year. A longtime Chanel ambassador since 2017, the BLACKPINK singer brings her signature style and energy to the French house’s latest creation.  

For Jennie, the Chanel 25 is the perfect companion to her fast-paced life. “The Chanel 25 handbag symbolises freedom of movement,” she shares. “It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way.” Whether travelling abroad or heading to work, she describes it as a practical yet essential piece.  

Captured through the lens of New York-based filmmaker Gordon von Steiner, the campaign film follows Jennie as she moves through the electric streets of Manhattan and a photo studio, set to the unmistakable beat of Fine Young Cannibals’ She Drives Me Crazy. “With this iconic ’90s pop song, it feels like a short music video capturing the streets of New York. I hope everyone who sees the campaign feels a sense of freedom and positive energy,” she says.  

Accompanying the film, David Sims’ minimalist photographs highlight the handbag’s effortless versatility. Quilted leather, chain detailing and multiple pockets nod to Chanel’s timeless codes, while its relaxed attitude makes it a modern staple. Designed to be worn over the shoulder or carried by hand, it comes in classic black, denim, and bold colourways, proving its adaptability for every occasion.  

Dua Lipa, who describes herself as “obsessed” with the bag, praises its functionality: “It’s the perfect kind of bag for me as someone who’s always on the move and likes to carry around everything, especially because it’s got these great pockets for all my favourite things. There’s a place for my books, a place for my sunglasses, maybe a notebook or two, and even a place for my crystals.”

With Jennie and Dua Lipa leading the way, the Chanel 25 campaign captures the spirit of movement, spontaneity, and self-expression — qualities both artists exude naturally.

Discover more here.

photography. David Sims
words. Gennaro Costanzo