There’s an old saying in basketball: “Teamwork makes the dream work.” That statement rings true for Canada Goose‘s latest collaboration with KidSuper, a fashion brand from Brooklyn, as part of its ongoing partnership with the NBA. In conjunction with this collaboration, NBA All-Star Shai Gilgeous-Alexander has been crowned as its newest Global Brand Ambassador. Recognized not just for his on-court skills but also for his impact in fashion, Gilgeous-Alexander is known for his unique and boundary-blurring approach to style — a person who truly embodies what Canada Goose and KidSuper are known for.
“I approach life as an adventure, every single day and I’m constantly inspired by communities with a distinct culture at their heart – whether in fashion, art, sport or music,” states Colm Dillane, creator of KidSuper. “It’s been a real collaborative partnership with Canada Goose, pushing the boundaries of art and design to create a truly original collection that brings together fun and functionality.”
Scheduled for release on February 8, 2024, the collection includes four high-performance pieces: a Reversible Fleece Jacket, a Reversible Vest, a Crofton Puffer, and a Jacquard Toque. These designs showcase Dillane’s original artwork, such as ‘Purple Crowd’ and ‘Landscape,’ celebrating the 2024 NBA All-Star game and embodying Canada Goose’s ‘Live in the Open’ ethos.
Canada Goose’s commitment to inspiring individuals to thrive in the outdoors aligns seamlessly with the NBA and Canada Goose ‘Play in the Open’ campaign. Directed by Jamie Webster, the campaign features Dillane and a diverse cast of KidSuper characters guided by Global Brand Ambassador Shai Gilgeous-Alexander on a mountain hike, illustrating the merging of adventure, sports, and community.
The collection will be featured at the 2024 NBA All-Star Game at Gainbridge Fieldhouse in Indianapolis, and fans can explore it at the NBA Crossover event from February 16 to February 18. This immersive fan event will spotlight the convergence of basketball and culture through art, fashion, music, technology, and entertainment.
Check out the collaboration between Canada Goose and KidSuper at canadagoose.com.
