Pioneering a new wave of electronic music is artist Sir Bob Cornelius Rifo, also known as The Bloody Beetroots. His newest video, Raw, was released two weeks ago and featured the founding member of Motley Crue, Tommy Lee. The Bloody Beetroots’ second album, Hide, embodies a crossover between music, art and visual culture, venturing into uncharted territories of electronic music. With this Schön! online exclusive editorial, photographed by Enrico Caputo, and styled by Lucia Chiappini, the punk rock essence of the artist is caught on camera.
This Schön! online editorial has been produced by
Photography / Enrico Caputo
Styling / Lucia Chiappini
Talent / The Bloody Beetroots
Make Up / Chiara Corsaletti
Hair / Arianna Marino @ Mod Salons
Model / Nicoletta Lucarino @ the Lab Milan
Assistants / Alessandro Campisi, Michele Longobardi
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