
Pharrell Williams has teamed up with Moët & Chandon to launch a striking limited-edition Brut Impérial, reimagining the iconic champagne bottle in celebration of the maison’s rich heritage — and the joy of birthdays. It’s a natural fit for the multi-hyphenate artist, who has had an electrifying year. In addition to his role as Louis Vuitton’s men’s creative director — where he continues to push the boundaries of fashion — Pharrell recently curated the Femmes group show at Perrotin gallery in Paris, a tribute to Black women, and released two dazzling jewelry collections with Tiffany & Co. Now, he brings his signature creativity to the world of fine champagne.
At the heart of the Moët & Chandon x Pharrell Williams Limited Edition Collection is the idea of shared celebrations. “The best part about a birthday are the people who want to celebrate it with you,” Pharrell explains. That spirit shines through every design choice, blending Moët & Chandon’s timeless elegance with Pharrell’s playful, modern touch. Drawing inspiration from the brand’s archives, Pharrell reinterpreted the champagne house’s classic bow tie — first introduced in 1892 — into a bold new design element. Partnering with the renowned Parisian embroidery studio Atelier Baqué Molinié, he created a series of detachable, hand-embroidered bows that not only adorn the bottles but can also be worn as brooches — a thoughtful nod to both heritage and high fashion.
The limited-edition bottle, dressed in an elegant midnight blue, bears Pharrell’s distinctive touch. It’s adorned with white polka-dot pearls, a signature motif that appears not only on the glass itself but also on the sleek packaging—transforming the bottle into a work of art. The design embodies the joy of togetherness and the magic of shared celebrations, a theme both Pharrell and Moët & Chandon deeply embrace. The collection doesn’t stop there. At its heart is the showstopping Jewel Masterpiece—a 3L Jeroboam bottle embellished with hand-embossed pearls and crowned with a meticulously crafted bow, created by skilled Parisian embroiderers. This striking design pays homage to Moët & Chandon’s long-standing craftsmanship while reflecting Pharrell’s playful, forward-thinking aesthetic. The oversized bottle is a bold statement piece, blending classic French artistry with a modern, celebratory feel.
The Moët & Chandon x Pharrell Limited Edition Collection will be available starting 1 March 2025. You can find it at select high-end retail locations, luxury restaurants, and premier hotels. Additionally, the collection will be showcased at the Moët & Chandon Bars in Epernay, as well as at department stores like Harrods in London and Kadewe in Berlin.


