Under the industrial lights of Berlin’s Kraftwerk, H&M threw a high-fashion bash that felt both like a throwback and a vision of the future. Troye Sivan, Caroline Polachek, Arca, and JADA set the stage for an evening that celebrated 20 years of H&M’s designer collaborations — an archive of moments where luxury met the high street. This wasn’t just another party; it was a full-circle revival of some of fashion’s best-kept memories, repackaged for a whole new generation.
Draped in iconic pieces from H&M’s “Pre-Loved Archive” collection, guests like Irina Shayk, Toni Garrn, and Nara Smith transformed the evening into a runway-meets-reunion, reintroducing legendary pieces that once dominated the fashion world. From the Stella McCartney coats to the avant-garde allure of Maison Margiela, these designs have stood the test of time. In the words of Troye Sivan, Berlin was the ideal stage for this spectacle: “I’ve always loved Berlin, and what it represents as a hub of culture, music, nightlife, and fashion. I couldn’t think of a better place to celebrate music and fashion with H&M.”
In true H&M fashion, the crowd wasn’t just elite insiders; fans were invited to join the scene via social media, underscoring the brand’s commitment to inclusivity. With live performances from Sivan and Polachek and DJ sets by Arca and JADA, the night carried an electric energy — a nod to both Berlin’s underground culture and H&M’s enduring appeal. The Pre-Loved Archive, as H&M’s Creative Advisor Ann-Sofie Johansson put it, “represents the past, present, and future of fashion,” capturing the magic of each era while making a case for sustainability in style.
For twenty years, H&M has pioneered designer collaborations, proving that high fashion can be accessible without losing its edge. Now, these pieces — reissued and refreshed — are ready for new owners. After all, what’s more timeless than fashion that’s loved, worn, and reimagined?
As of today, the Pre-Loved Archive Collection is available online and in select stores, including Berlin Mitte.
photography. Lucas Possiede
words. Gennaro Costanzo
