bangkolor

dress. Ei Phyu Khi

Credits

This Schön! online editorial explores Bangkok through an abundance of colour and exaggerated silhouettes. Photographed by Pitshaya Praigaew, models Ployyukhon Rojanakatanyoo, Chanitsiri Ratananimit, and Nonthakarn Kaewobchoey wear marvellous designs by Inthuorn Waianpon, Ei Phyu Khi, Sirapatsorn Ditbanjong, Rangsiya Nokthet, Buranasak Kumneardkaeo, and Rokiat Chiaokon. Art direction by Lauro Samblás, coupled with hair and makeup by Chakrit Choompukham complete the vibrant looks.

dress. Inthuorn Waianpon
sneakers. Converse
opposite
dress. Ei Phyu Khi
sandals. Marni

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dress. Buranasak Kumneardkaeo
opposite
dress. Buranasak Kumneardkaeo

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dress. Rokiat Chiaokon
sneakers. Converse
opposite
dress. Rokiat Chiaokon
sneakers. Converse

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dress. Rangsiya Nokthet
cap. Ader Error
opposite
dress. Rangsiya Nokthet
sneakers. Converse
cap. Ader Error

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left to right
dress. Sirapatsorn Ditbanjong
hoodie. Adidas
sneakers. Converse
dress. Rangsiya Nokthet
sneakers. Converse
cap. Ader Error
opposite
dress. Sirapatsorn Ditbanjong
hoodie. Adidas
sneakers. Converse

Credits

left to right
dress. Sirapatsorn Ditbanjong
hoodie. Adidas
sneakers. Converse
dress. Rangsiya Nokthet
sneakers. Converse
cap. Ader Error

Credits

This Schön! online editorial has been produced by

photography. Pitshaya Praigaew
art direction. Lauro Samblás
fashion. Inthuorn Waianpon, Ei Phyu Khi, Sirapatsorn Ditbanjong, Rangsiya Nokthet, Buranasak Kumneardkaeo + Rokiat Chiaokon
models. Ployyukhon Rojanakatanyoo, Chanitsiri Ratananimit + Nonthakarn Kaewobchoey
hair + make up. Chakrit Choompukham
photography assistant. Worrarath Jiwpanit
clothes. Rangsit University College of Design Fashion Design, Converse, Marni, Adidas + Ader Error

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power poses | H&M Studio SS25

full look. H&M Studio SS25

Credits

We unravel the dynamics of power poses, embodied movement and 1980s shoulders for this Schön! editorial featuring the brand new H&M Studio SS25 collection. Composed of a sharply defined wardrobe for women who navigate boardrooms, city streets and sun-drenched terraces with equal confidence, the wardrobe is inspired by the unapologetic power dressing of 1980s corporate culture with the cinematic glamour of Miami and Los Angeles. Schön! reinterprets these silhouettes taking inspiration from the world of contemporary dance, Martha Graham and dance studios of the Lower East Side, to explore what power pose really means.

The looks signify ‘femininity reinvented’: structured shoulders and cinched waists form the architectural foundation, while cute sportswear details add movement and irreverence to the whole collection. Comprising key pieces such as a long black coat, cut from lightweight bouclé, a shirt-bodysuit – rendered in classic blue with white contrast cuffs and collar – and a beautiful leather jacket, this is a powerful collection. H&M Studio reveals a strong, empowering narrative. Don’t forget the accessories – with earrings in beautiful contemporary forms adding punctuation marks to this powerful choreography, we’re ready to deliver empowered stances.

As we head into the summer season, texture plays a leading role. Leather, Ottoman rib knits, and a cotton-blend bouclé add a tactile element to the whole collection, while a specially developed boucle-style denim (a highlight for us) pushes the boundaries between heritage workwear and experimental tailoring. The palette is equally fitting in this story of empowered, CEO-era women — corporate greys and stark blacks sit alongside scarlet red and aqueous blue, colours that hint at both power and pleasure. Perfect for our contemporary choreography that redefines the woman of today.

The H&M Studio SS25 collection lands in selected stores and at hm.com on 6 March.

full looks. H&M Studio SS25

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full looks. H&M Studio SS25

Credits

full looks. H&M Studio SS25

Credits

full looks. H&M Studio SS25

Credits

full looks. H&M Studio SS25

Credits

full looks. H&M Studio SS25

Credits

photography. Maximilian Mair
creative direction + styling. Patrick Clark
models. Valeria @ Elite + Aissatou @ The Face
set design. Paloma Laratte + Carol Landriot @ Biceps
hair. Miwa Moroki @ TAG Agency
beauty. Imuafenia
video. Théo Clark
camera operator. Gaspard Frydman
colour + edit. Théo Clark
set design assistant. Ettore Crobu
production. Divergence Studio
studio. Deux Choses Lune

 special thanks. Pascal, Alessia + The Team @ H&M

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i want to fly away

full look. Custom Carhartt
shoes. Versace
opposite
jacket. Mango
trousers. Louis Vuitton
boots. Prada
belt. Vintage

Credits

Are you ready for takeoff? Helena Luu is! Prep for your flight in this Schön! editorial featuring photography by Benjo Arwas and fashion by Mandy Mitchell who styles Luu in looks by Versace, Louis Vuitton, Prada and others, and hair and make up by artist Suna Myles.

top. Manière De Voir
jumpsuit. Vintage
shoes. Valentino
opposite
full look. Prada

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full look. Prada
opposite
sweater. Acne Studios
skirt. Missoni
shoes. Prada
bag. Louis Vuitton

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full look. Custom Carhartt
shoes. Versace
opposite
vest. Fayette Hauser
dress. Marrika Nakk

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jacket. Mango
trousers. Louis Vuitton
boots. Prada
belt. Vintage

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jacket. Mango
trousers. Louis Vuitton
belt. Vintage
opposite
full look. Custom Carhartt

Credits

vest. Fayette Hauser
dress. Marrika Nakk
opposite
bag. Louis Vuitton

Credits

This Schön! editorial has been produced by

photography + creative direction. Benjo Arwas
fashion. Mandy Mitchell @ Celestine Agency
model. Helena Luu @ Vision Models LA
hair + make up. Suna Myles @ Artist Collective Management using Dior + Hourglass for Make up and Olaplex + Wella for Hair
photography assistant. Josh Hammaren

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daiyaana muhammad

dress. Rick Owens
cuff bracelet. BOND Hardware

Credits

It’s all business in this Schön! editorial photographed by ARTKO with styling by Sebastien Day who dresses model Daiyaana Muhammad in looks by Rick Owens, Marant Etoile, Bottega Veneta and others. Hair by stylist Ashley Lorrington with make up by Natalie Rosario.