americana & rock ‘n’ roll | jeremy allen white for calvin klein fall 2024

In a cinematic twist on the brand’s signature minimalist aesthetic, Calvin Klein has once again tapped award-winning actor Jeremy Allen White to front their Fall 2024 campaign. Directed and shot by the visionary Mert Alas, the campaign doesn’t just showcase the brand’s latest denim and underwear offerings; it captures the essence of effortless cool that has become synonymous with both the actor and the brand.

Best known for his role in the critically acclaimed series The Bear, White channels a vibe that’s at once nostalgic and refreshingly modern. Set against the sun-drenched backdrop of a tranquil poolside, the campaign exudes a relaxed, yet confident energy, perfectly encapsulating the blend of classic Americana and rockstar nonchalance that Calvin Klein has made its own.

The campaign’s video component, featuring the dreamy strains of ‘Crimson and Clover’ by The Shacks, amplifies this mood. As White moves through everyday moments, it’s clear that this is a portrayal of the actor at his most authentic — a man whose style doesn’t need to shout to make a statement. “Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign,” White shared, reflecting on his collaboration with the brand.

This season, Calvin Klein’s designs draw on the past while firmly planting their feet in the present. The 90s-inspired denim, including the Slim Fit and Standard Straight Jeans, reimagines the decade’s most beloved silhouettes for today’s fashion-forward individual. Paired with the 90s Trucker Jacket, the look is an effortless callback to the grunge era, reinterpreted for the modern day. And then there’s the Monogram Logo T-Shirt — a casual staple that feels right at home in the wardrobe of any off-duty rockstar.

But it’s not just the outerwear that stands out. Calvin Klein’s latest offerings in underwear — featuring the breathable Modern Cotton Air and the classic Cotton Classics — ensure that comfort doesn’t take a backseat to style. These pieces, paired with the brand’s sleek new sunglasses, are the foundation of a wardrobe that’s as functional as it is stylish.

Launching globally on August 27, 2024, the campaign is set to make a big splash, both online and in major cities around the world. Expect to see Jeremy Allen White’s brooding charm gracing Calvin Klein’s social channels and dominating high-impact out-of-home placements from New York to Tokyo. As the campaign continues to roll out throughout the season, Calvin Klein promises to keep the spotlight on those intimate, sunlit moments that make their Fall 2024 collection not just a wardrobe, but a lifestyle.