a$ap rocky x ray-ban | the wayfarer puffer collection

When A$AP Rocky was announced as Ray-Ban’s inaugural Creative Director earlier this year, it signalled a new dialogue between heritage and contemporary hype. Now, the artist, fashion polymath and latest CFDA Style Icon Award recipient has delivered on that promise with the launch of the Wayfarer Puffer collection – a sculptural and thoroughly modern reinterpretation of the brand’s most iconic frame.

The new collection takes the classic, angular silhouette of the Wayfarer and gives it a literal inflation. Rounded, puffed edges and bold, gleaming finishes inject Rocky’s signature maximalist sensibility directly into Ray-Ban’s timeless style. For the occasion, the artist has also shot a short film in his hometown, Harlem, New York, which has now become a source of endless inspiration.

The collection is launched across three tiers, starting with the Crystal Edition, which pairs Ray-Ban’s cool precision with Rocky’s flair. The frame is studded with crystal details and features oversized temples finished with a polished metal logo, available in a wide spectrum of colours including black, blue, red, white, green and pink. 

Then comes the Pavé Edition, an all-out spectacle dusted entirely in crystals from front to temple tip, engineered to catch every flicker of light. Offered in classic hues like black, blue and white, it is finished with gold metal details, effectively turning the eyewear into a piece of jewellery. 

Crowning the series is the Diamond Edition, a piece of genuine decadence that features 1.65 carats of hand-set natural diamonds, alongside 14-karat gold accents and ethically sourced materials. This edition is available exclusively made-to-order. Presented in a bespoke case and rendered in radiant tones, this collector’s item is built for those who actively define culture. 

As Rocky continues to shape the brand’s creative direction, this collection proves his remarkable eye for re-contextualising icons. The Wayfarer may be the world’s most recognisable frame, but under his watch, it has been redefined as a symbol of contemporary opulence, performance and self-definition.

The A$AP Rocky Wayfarer Puffer collection is now available online and in select stores. 

photography. courtesy of Ray-Ban
words. Gennaro Costanzo