With the cold weather now upon us, dressing the part to ward off the wintry temperatures is crucial. Particularly so if it involves cycling. The Berlin-based collective Trafo Pop, a group of cyclists from different creative backgrounds, organises illuminated bike rides around the city, packaged up with bold and bright LEDs, neon lights and luminescent signs. With decked-out bicycles, the crew ventures out into the dark streets to bring some light to Berlin. Their custom-made light jackets are a statement in themselves. Cunningly combining technology with urban pieces, the Trafo Pop pieces are sure to be seen. The night rides are a tribute to wearable technology – and have certainly gained popular awareness in and around Berlin.
In view of this unfaltering biking success, it’s with perfect timing that HEATTECH has arrived. In preparation for the upcoming cold weather of winter months, Trafo Pop has teamed up with UNIQLO to test-run their HEATTECH range. Showcasing the thermal wear out of the limits of winter sports, the avidly enthusiastic night rides team ward off the elements, taking to the streets in a wintry Berlin. The thermal wear developed by UNIQLO, which has at its base a technical material developed with leading textile manufacturer Toray, is just as suited to city life as it is to winter sports. Berliners will know just how cold the city can get – cyclists even more so – but armed with the second-skin garments, the wearer can keep warm without layers of bulky knitwear. With an activity like biking, movement and keeping dynamic, unhindered by clothing, is key: the HEATTECH pieces start at just 0.55mm thickness, so are both functional and practical. The HEATTECH fabric stores body heat in the air pockets in the material, making breathable, warm garments a reality. So, if you’re thinking of heading outside in the upcoming months, HEATTECH will be perfect to keep you warm!
To take part in one of the last Night Rides of 2014, pimp up your bike and yourselves with lights and join Trafo Pop at the UNIQLO Flagship Store, Tauentzienstr. 7b/c in Berlin. Discover the HEATTECH range at the occasion – UNIQLO will be close at hand with free drinks and free HEATTECH samples. The event starts at 6:45pm, so make sure to be there on time! Join the Night Ride event on Facebook here.
Team up with Schön! and UNIQLO for the chance to win one of ten HEATTECH t-shirts! Submit your winter fashion selfie on Twitter, Instagram or in the Facebook comments below, tagging @schonmagazine, and don’t forget to include the hashtags #SchonMagazine and #HEATTECH!
Discover the HEATTECH range on UNIQLO here.
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