Orange Neoprene Jacket & Trousers / Maria Piankov Opposite Yellow Mesh Long Sleeve / RUN Earrings / Topshop
Orange Neoprene Jacket & Trousers / Maria Piankov Opposite Yellow Mesh Long Sleeve / RUN Earrings / Topshop
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The mixture of sheer fabrics, neoprene, mesh and leather generate a vibrant and generous display of textures and colours for this exclusive online editorial by photographer Rio-Romaine in collaboration with stylist Calvin Opaleye.
Collar, Armbands, Top & Skirt / Kitty Joseph Bomber Jacket / Rachel JAMES Boots / GINA Opposite Jumper / Rachel JAMES Leather Joggers / Balmain
Collar, Armbands, Top & Skirt / Kitty Joseph Bomber Jacket / Rachel JAMES Boots / GINA Opposite Jumper / Rachel JAMES Leather Joggers / Balmain
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Mesh T-Shirt / Clara Martin Sterling Silver Collier De Chien Bracelet & Ring / Hermès Earring / Topman Opposite Hoodie / Ashley Isham Skirt / APUJAN
Mesh T-Shirt / Clara Martin Sterling Silver Collier De Chien Bracelet & Ring / Hermès Earring / Topman Opposite Hoodie / Ashley Isham Skirt / APUJAN
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Green Leather Blazer / Clara Martin Wide Leg Trousers / RENLI SU Boots / Kim Kwang Opposite Pink Two Piece / Danielle Romeril
Green Leather Blazer / Clara Martin Wide Leg Trousers / RENLI SU Boots / Kim Kwang Opposite Pink Two Piece / Danielle Romeril
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
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dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
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full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
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full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
