London’s Barbican Centre provides an unlikely hallowed ground for Jimmy Choo’s Spring 2026 campaign, where the uncompromising, grey lines of brutalist architecture are suddenly interrupted by a surrealist bloom of giant peonies. Titled ‘Les Fleurs,’ the project serves as a vibrant collision between the artificial and the organic, featuring model Kiki Willems as she navigates a concrete world transformed by oversized paper-crafted flowers.
These blooms carry a personal touch, commissioned from a Milanese artisan who based the designs on the actual peonies found in Creative Director Sandra Choi’s Somerset garden. The visuals, lensed by Quentin de Briey, abandon the typical polished commercial script in favour of something far more intuitive. Set to the soaring, five-octave ascent of Minnie Riperton’s iconic track, the campaign captures a metamorphosis that feels entirely, and unsurprisingly, fantastic.
Choi describes the season as an exploration of the ‘Future Feminine’, a concept that thrives on the tension between raw strength and delicate detail. “The campaign perfectly captures my intention for the Spring collection, exploring what it means to be feminine today. The idea of contrasting lightness with bold, beauty with strength always underlines how I love to present our brand. The visual language we have created for this campaign delivers exactly that,” she explains.

This philosophy is most evident in the way the collection treats materials as a playground for perception. The Sunny trainer and Faiz pump appear realised in a bespoke, intricate lace that looks luminous against the raw stone of the Barbican, while the Mimmi slingback takes the floral motif further with a perforated lace leather corsage.
The collection also thrives on the power of a well-timed comeback, specifically the reintroduction of the iconic Biker boot. Originally launched in 2008, its return alongside the new Ivy loafer provides a touch of utilitarian glamour that anchors the more ethereal lace pieces. There is a playful wit to the textures this season, particularly in the Scarlett pump and Cinch bag, where soft suede is printed with a trompe l’œil denim pattern that requires a second look to truly understand. This subversion of expectations continues with the Bar Holdall, a fluid, sculptural bag presented in a pastel palette that pops against the London sky.
As the house approaches its 30th anniversary, Choi seems to be rethinking its identity through a contemporary lens. These accessories are now becoming tools to spark imagination rather than simply completing a look.
Discover the Spring 2026 campaign here.
photography. courtesy of Quentin de Briey
words. Gennaro Costanzo














































































































































































































