Milan knows how to throw a party, but Etro seems more interested in what happens once the music stops. For Holiday 2025, creative director Marco De Vincenzo is more interested in the morning after: the warm and decadent moments that follow a grand celebration (excluding a possible hangover).
Set within a decadent Milanese palazzo, the collection is an ode to relaxed opulence, embracing a fluid sensuality that defines Etro’s sophisticated maximalism under De Vincenzo’s vision. This season, he reworks the Italian brand’s classics with a more lived-in glamour.
Velvets and silks drape effortlessly across relaxed silhouettes, while the brand’s iconic Paisley is reimagined in rich jewel tones (sapphire, ruby and emerald), and layered with sophisticated jacquard motifs and intricate embroidery. The tactile pleasure is dialled up even further with dazzling metallic yarns, romantic ruffles and delicate lace for both the women’s and men’s collections.
The accessories perfectly mirror this artisanal extravagance. The sophisticated Vela Bag, known for its signature V-clasp, is transformed into a statement piece, now adorned with leather maxi paillettes that give it a textured, almost scaled finish.

Jewellery gets a paisley makeover too, appearing as necklaces and earrings adorned with synthetic micro pearls and a maxi pearl pendant. Mini versions are also available. Of course, the signature silk and cashmere scarves return embellished with the iconic motif.
Meanwhile, the evening-ready Kalispera Bag (meaning ‘good evening’ in Greek) is pure bohemian luxe, featuring intricate beaded fringes and detailed braided work, making it the essential companion for a late-night stroll through the palazzo halls.
The Etro Holiday 2025 collection is now available in boutiques and online.
photography. courtesy of Etro
words. Gennaro Costanzo








































































































































































































