Schön! 49 | as part of

all clothing + boots. Junya Watanabe
rings. phenomena collection

To dress is to participate in a collective narrative of becoming. Individuality does not exist in isolation; it thrives as part of something greater. An affirmation that we belong not because we blend in, but because we contribute — distinctly, unapologetically — to the evolving story of who we are. This Schön! 49 editorial, photographed in Tokyo, was lensed by Yuji Watanabe with fashion by Ki Ukei who styles Mao Takahashi in looks by Junya Watanabe, Noir Kei Ninomiya, and others. Hair by stylist Tenju and make up by Tamayo Yamamoto.

View the full editorial in Schön! 49.

jacket + top. Noir Kei Ninomiya

leggings. Noir Kei Ninomiya
opposite
dress. F
skirt. A la poursuite
shoes. UNDERCOVER

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This Schön! 49 editorial is produced by

photography. Yuji Watanabe
fashion. Ki Ukei
model. Mao Takahashi @ Unknown Management
hair. Tenju
make up. Tamayo Yamamoto
set design. Genki Tanaka
production. Ko
location. Tokyo