curated | demae

The enigmatic Demae is undoubtedly one of London’s most promising rising voices. Her whisky smooth vocals play so magically with her electric production. She so easily transcends between the universes of Soul and progressive R&B, embodying both retro nostalgia and experimental approach that makes her sound incomparable. The singe-songwriter is currently working on an upcoming project and has been using her social media to tease tracks with magnetising visuals like ‘Don’t Play the Fool,’ ‘Speechelss’ and more recently a hip hop inspired track whose name is yet to be revealed. In all her mystery, Demae’s sound speaks so vividly. In her interview with Schön!, she shares how she’s pushing boundaries, working with her idols and puts together Curated a playlist of her all time favourite tracks.

 

Hey Demae, what are you up to right now?

I’m just living, getting back to having a routine, staying healthy [and] trying to connect with the things that keep me alive and childlike creating-wise.

How did you first get into making your own music?

By mistake, really. I used to mess about on GarageBand just writing little songs for myself, then later putting covers on Soundcloud. My friends heard it and eventually shared it to these two guys who happened to be the members of my first group Hawk House, [then] later going solo. The rest is history. 

Looking back on the past year, what have you learned about yourself and your craft?

I’ve learned to trust my instincts more. Sometimes, the raw idea, the first take, carries the most truth. Music always feels better when you connect with the joy and fun. Like, don’t sap the fun out of it. Yeah, it’s a serious thing but remember you get to do this for a living. 

How would you describe your sound to someone who is just discovering you?

Soulful, intimate and a little goofy. It’s music that carries emotion but also leaves space for you to feel your own story inside it.

What was the inspo behind your upcoming single?

It came from a place of vulnerability. I got tired of feeling walked over, playing the fool  and not speaking up in moments where I should have. 

You’ve been working on a project. What does the music you’re currently making say about this era of your life?

It’s saying growth. I think every new era is a step closer of self-discovery. This era feels like me stepping into myself more. Maybe a little more playful [and] braver. 

So far, how does the project make you feel when you listen to it?

It feels like a mirror. I hear new parts of myself. Parts of my younger self screaming at the fact I’ve had the chance to work with some of the sweetest people who are my music heroes [like] Yukimi Nagano and Erik Bodin [from] Little Dragon. [I’m] experimenting with new sounds. It’s grounding but also very freeing.

What are you looking forward to in the year to come?

Sharing this new music live, connecting with people and letting the songs take on a new life. I’m really trying to stay uncomfortable, even though it’s nerve wracking, so I can keep growing and pushing.

photography. Ivor Lawson-Adamah
talent. Demae
words. Shama Nasinde