playin’ traffic

top + headpiece. Stylist’s Own
tie. Claudia Schulz
opposite
trousers. Henrik Vibskov @ The Block
hat. Claudia Schulz
shoes. Toms

Credits

Model Anna Biehunkova is making traffic stop in this Schön! online editorial photographed by Trevor Brady with fashion by Alex Schulz, hair by Ceanne Chow, and make up by Talysia Ayala.

dress. Proenza Schouler @ The Block
sunglasses. Oliver Peoples @ Durant Sessions Vancouver Gastown
earrings. House of Hudson
opposite
top. Filippa K @ The Block
trousers. Henrik Vibskov @ The Block
hat. Claudia Schulz
shoes. Toms

Credits

top + headpiece. Stylist’s Own
trousers. Issey Miyake
boots. Jimmy Choo
tie. Claudia Schulz
opposite
dress. Alex S. Yu
bralette. Filippa K @ The Block

Credits

cape. Cape de Coeur
shorts. Doublet @ /017
sneakers. Puma
knee-highs. La Maison Simons
opposite
dress. Proenza Schouler @ The Block
slippers. Toasties @ The Block
socks. Maison Simons

Credits

dress. Alex S. Yu
bralette. Filippa K @ The Block
sneakers. Gucci
opposite
top. Filippa K @ The Block
trousers. Henrik Vibskov @ The Block
hat. Claudia Schulz

Credits

cape. Cape de Coeur
opposite
coat. Filippa K @ The Block

Credits

cape. Cape de Coeur
shorts. Doublet @ /017
knee-highs. La Maison Simons
opposite
top. Stylist’s Own
trousers. Issey Miyake
boots. Jimmy Choo
tie. Claudia Schulz

Credits

This Schön! online editorial has been produced by

photography. Trevor Brady
fashion. Alex Schulz
model. Anna Biehunkova @ Family Management
hair. Ceanne Chow @ LURE Salon
make up. Talysia Ayala
special thanks. /017, Durant Sessions + The Block
assistants. Joca + Avalon

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shedding skin

shirt + skirt. COS
opposite
dress. Sudi Etuz

Credits

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

Credits

full look. Burberry
opposite
dress. Sudi Etuz

Credits

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

Credits

full look. Burberry
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

Credits

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

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h&m | magda butrym

H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.

Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.

The collection will be available online at hm.com and in selected stores from April 24, 2025.

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the silent parade

jacket + skirt. Evelina
shoes. Lea Swarovski

Credits

Join the silent parade in this Schön! visual captured by Lorenzo Marzi with fashion by Alda Cleofe Sterli who styles models Tess Noreen Grootjen, Arek John and Siyan Guo. Hair by stylist Dominique Ascione and make up by Rossella Pastore with set design by Bianca Girardi.

top. The Row
dress on top. Mayali Studio
dress underneath. Rizpoli
shoes. Jil Sander
opposite
dress. Giulia Mauro

Credits

left to right
Arek wears
jacket. Francesco Fiorini
dress. Jil Sander
shoes. Bottega Veneta
Siyan wears
shirt. Lemaire
skirt. Fax Copy Express
shoes. Jimmy Choo
opposite
dress. Evelina
shoes. Hereu
ruffs. Hardcore Circus

Credits

hat. Ilariusss

Credits

jacket + skirt. Evelina
opposite
dress. Sportmax
hat. Ilariusss

Credits

left to right
Siyan wears
full look. Del Core
Tess wears
dress. Mayali Studio

Credits

top. Recto
trousers + shoes. Hardcore Circus
bracelet. Arianna Fabiano
opposite
jacket. Evelina

Credits

dress. Jordan Luca
crinoline. Lorenzo Seghezzi

Credits

left to right
Arek wears
blazer, shirt + skirt. Arthur Arbesser
Siyan wears
dress + trousers. Giulia Mauro
shoes. Ann Demeulemeester
Tess wears
body. Maria Gringeri
ruffs + socks. Hardcore Circus