Hitting the slopes in style is easy — especially in Cortina — as Paul & Shark takes over the mountain destination in the heart of the Dolomites. Ahead of the 2026 Winter Olympics, ski lovers and visitors alike can see the iconic shark emblem throughout the ski club — including the Scoiattoli refuge and adorned across the garments worn by athletes who belong to the club in the Winter 2023-24 season.
Given the Olympic ties, Paul & Shark are using the lush winter backdrop for their latest creative concept. The historic Scoiattoli chalet boasts the timeless features of ski lodges that we all love — exposed beams, wooden furniture, and a terrace that overlooks Cinque Torri peaks. And now, Paul & Shark will help add to the overall aesthetics and mood of the chalet as it’s own ‘mini world’ featuring the brand’s signature shade of blue throughout the space, in addition to adornments on placemats, coasters, blankets and beyond. It will be a haven for those who, after venturing outside into the chilly conditions, can find a cozy home created by Paul & Shark.
As for the clothing, Paul & Shark’s collaboration with the Cortina Ski Club brings together features needed for skiing with Paul & Shark’s classic and sophisticated approach. Helmets made with Atomic, a company that has been based in the heart of the Austrian Alps since its inception, with masks, warm clothing, and more are all affixed with Paul & Shark’s signature shark emblem.
To learn more about the chalet takeover, visit Paul & Shark.
