zoot soul

leather jacket. SHOWROOMPLUS
skirt. H&M
shoes. Zara
bracelet. Stylist’s Own
ring. SUDORV
bag. CHYLAK
opposite
leather jacket. SHOWROOMPLUS
skirt. H&M
bracelet. Stylist’s Own
ring. SUDORV
bag. CHYLAK

Lines and postures intertwine, and the flow of fabric reaches its essence. No need for embellishment, there is tension in silence. This Schön! editorial is photographed by BINWONG with fashion and art direction by Stella Wang who dresses model Qihui Ma in looks by SUDORV, CHYLAK and others, with hair and make up by artist Xiao Qi.

top. ARKET
lower body. H&M
shoes. Le Murmure
earrings. Mango
bracelet. Stylist’s Own
opposite
top. ARKET
lower body. H&M
earrings. Mango
bracelet. Stylist’s Own

top, ring + silk socks. Stylist’s Own
shoes. inthemirror
earrings. Run of Mine
opposite
top, ring + silk socks. Stylist’s Own
shoes. inthemirror
earrings. Run of Mine

leather jacket. SHOWROOMPLUS
coat + bracelet. Stylist’s Own
earrings. Mango
opposite
leather jacket. SHOWROOMPLUS
coat + bracelet. Stylist’s Own
earrings. Mango

This Schön! editorial has been produced by

photography. BINWONG
art direction + fashion. Stella Wang
hair + make up. Xiao Qi
model. Qihui Ma @ TRT MODELS
retouch. Fish
photography assistant. MAO

bra. VICTORIA’S SECRET
earring. VIVIENNE WESTWOOD
tights. AGENT PROVOCATEUR

Black and white and inverted all over in this lush Schön! editorial photographed by Mel Seser with fashion by Maria Echeverria who pulls looks from Victoria’s Secret, Agent Provocateur, Vivienne Westwood, and others.

bra. VICTORIA’S SECRET
gloves. VIVIENNE WESTWOOD

camisole. LA PER
tights. AGENT PROVOCATEUR
shoes. FRIULANE

shoes. FRIULANE
opposite
bra. VICTORIA’S SECRET

gloves. LA PERLE

photography, retouched + digital art. Mel Seser
fashion. Maria Echeverria

What does it mean to win? Winning can mean a lot of different things — it’s not always about coming first or beating someone else. At its simplest, winning usually means achieving a goal or overcoming a challenge. Although winning is often attributed to outperforming others. But on a deeper level, winning can also be personal — like growing as a person, staying true to your values, or simply making progress. Sometimes, winning means learning from failure or pushing through tough moments. It could be about finding happiness, building meaningful relationships, or staying resilient when things get hard. It’s why Nike’s new message of “So Win” is so apt — especially for women in sport.

Nike’s new brand anthem, “So Win,” goes beyond celebrating the power of sport — it champions women in athletics with a bold, unwavering message. To bring this vision to life, Nike unites a dynamic roster of top athletes, inspiring others to break barriers, challenge stereotypes, drown out the noise, and let their relentless drive speak for itself. The anthem’s strength is amplified by powerful female voices. In the English version, US artist Doechii delivers a striking narration, while the German version features Giulia Gwinn, captain of the German women’s national football team, adding depth and resonance to the message. 

“My love for football is unbroken and remains my constant drive,” says Gwinn. “Injuries may have set me back at times, but I’ve always fought my way back. That makes me very happy – and so does the fact that, together with Nike, I’ve been able to help shift how women in sport are perceived for years now. I’m excited to keep raising my voice because together, we can do even more for the next generation of female athletes,” says Giulia Gwinn.

“So Win” is more than an anthem — it’s a call to action, a celebration of perseverance, and a bold statement for women’s triumphs in sport. Gwinn, a standout talent in German women’s football, embodies this spirit of resilience — time and again, she has fought back from injury, returning to the pitch stronger than ever. Gwinn, alongside Nike, gives the message of “So Win” even more power and purpose.

Learn more about Nike’s “So Win” campaign at nike.com and view Giulia Gwinn’s “So Win” narration on Instagram.

photography. Nike