catch her if you can

skirt. Archive
shoes. Carmen Llaguno
opposite
full look. Carmen Llaguno

Credits

This Schön! online editorial references Cindy Sherman, Guy Bourdin, and Alex Prager, as it follows an elusive woman through a city. Bex Aston photographs Toni Caroline, who serves as both model and stylist for the shoot. They say, “Although the story has a feeling of displacement and isolation we felt it important to retain a sense of quirk and optimism through its playfulness, as our ambiguous woman in the city is ‘dressed up’ and on a path to a brighter future.” The woman is indeed dressed up, wearing Fred Perry, Lacoste, Carmen Llaguno, and more. Graphic designer Eliot Nathan and retoucher Hand of God also took part in this shoot at the Truman Brewery.

coat. Lacoste
shoes. SANTE + WADE

Credits

bag. MANU Atelier
ring. Patcharavipa
opposite
rings. Patcharavipa

Credits

dress. COS
shirt. ESTHÉ
shoes. Carmen Llaguno

Credits

full look. Carmen Llaguno

Credits

skirt suit. Archive
shoes. Carmen Llaguno

Credits

jacket. JOSEPH
opposite
coat. Lacoste
shoes. SANTE + WADE

Credits

dress. ESTHÉ
shoes. Archive

Credits

shirt. ESTHÉ
shorts. COS
shoes. MANU Atelier
hat. Fred Perry
opposite
skirt suit. Archive
shoes. Carmen Llaguno

Credits

dress. COS
shirt. ESTHÉ
shoes. Carmen Llaguno

Credits

shoes. SANTE + WADE
opposite
full look. Carmen Llaguno

Credits

full look. JOSEPH

Credits

skirt suit. Archive
shoes. Carmen Llaguno
opposite
coat. Lacoste
shoes. SANTE + WADE

Credits

jacket + trousers. JOSEPH
shoes. MANU Atelier

Credits

This Schön! online exclusive has been produced by

photography. Bex Aston
fashion + model. Toni Caroline
graphics. Eliot Nathan
retouching. The Hand of God
location. The Truman Brewery

Schön! Magazine is now available in print at Amazon,
as ebook download + on any mobile device

available at amazon.

download your ebook.

popular on Schön!

shedding skin

shirt + skirt. COS
opposite
dress. Sudi Etuz

Credits

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

Credits

full look. Burberry
opposite
dress. Sudi Etuz

Credits

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

Credits

full look. Burberry
opposite
full look. Burberry

Credits

dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

Credits

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

available at amazon.

download your ebook.

popular on Schön!

h&m | magda butrym

H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.

Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.

The collection will be available online at hm.com and in selected stores from April 24, 2025.

available at amazon.

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popular on Schön!

the silent parade

jacket + skirt. Evelina
shoes. Lea Swarovski

Credits

Join the silent parade in this Schön! visual captured by Lorenzo Marzi with fashion by Alda Cleofe Sterli who styles models Tess Noreen Grootjen, Arek John and Siyan Guo. Hair by stylist Dominique Ascione and make up by Rossella Pastore with set design by Bianca Girardi.

top. The Row
dress on top. Mayali Studio
dress underneath. Rizpoli
shoes. Jil Sander
opposite
dress. Giulia Mauro

Credits

left to right
Arek wears
jacket. Francesco Fiorini
dress. Jil Sander
shoes. Bottega Veneta
Siyan wears
shirt. Lemaire
skirt. Fax Copy Express
shoes. Jimmy Choo
opposite
dress. Evelina
shoes. Hereu
ruffs. Hardcore Circus

Credits

hat. Ilariusss

Credits

jacket + skirt. Evelina
opposite
dress. Sportmax
hat. Ilariusss

Credits

left to right
Siyan wears
full look. Del Core
Tess wears
dress. Mayali Studio

Credits

top. Recto
trousers + shoes. Hardcore Circus
bracelet. Arianna Fabiano
opposite
jacket. Evelina

Credits

dress. Jordan Luca
crinoline. Lorenzo Seghezzi

Credits

left to right
Arek wears
blazer, shirt + skirt. Arthur Arbesser
Siyan wears
dress + trousers. Giulia Mauro
shoes. Ann Demeulemeester
Tess wears
body. Maria Gringeri
ruffs + socks. Hardcore Circus