left to right
hoodie. Paolo Leduc
trousers. MORDECAI
shoes. UGG
glasses. Balenciaga @ Kering
dog. Wotan
middle
full look. Emporio Armani
glasses. Giorgio Armani @ Luxottica
The tabloid press, often dismissed as trivial and sensationalist, deserves a nuanced appreciation. Michel Houellebecq once said, “Anything can happen in life, especially nothing,” and given the huge circulation of tabloids, many seek excitement in others’ lives to escape their own monotony. This may also involve “Schadenfreude,” as it brings idealized celebrities closer to our reality, offering a moment of personal uplift. Unlike reality TV, the tabloid press’s portrayal of celebrities’ downgrading appears more reconciliatory and less mean-spirited.
René Girard’s theory of mimetic desire suggests we imitate others’ desires, with celebrities acting as models whose lifestyles and errors provoke fascination. This dynamic can have both creative and destructive outcomes. The romanticized archetype of the troubled artist, like Amy Winehouse or Kurt Cobain, transforms them into cultural icons. Conversely, celebrity scandals highlighted by tabloids can destroy careers and reputations, sometimes unjustly.
While tabloids face criticism for using shocking headlines to set societal norms and distract from pressing issues, they are also praised for democratizing information. By exposing the personal lives of the elite, tabloids reveal that even those at the top are not immune to mistakes. Ultimately, the stories in tabloid pages reflect our daily lives, just spiced up with glam, salt, and a touch of fake news.
left to right
jacket. MCM
jumpsuit. OCEANSAPART
shoes. Aeyde
glasses. Dolce & Gabbana
cardigan. T/SEHNE
top. Sandro
trousers. WRSTBHVR
bag. OCEANSAPART
glasses. GENTLE MONSTER
left to right
jacket. Diesel
tank top. LIFE IS PAIN
trousers. T/SEHNE
shoes. Dr. Martens
glasses. Maui Jim @ Kering
coat. T/SEHNE
tank top. LIFE IS PAIN
trousers. Diesel
shoes. UGG
opposite
coat. T/SEHNE
tank top. LIFE IS PAIN
trousers. Diesel
shoes. UGG
left to right
coat. T/SEHNE
tank top. LIFE IS PAIN
trousers. Diesel
shoes. UGG
full look. MAGLIANO
shoes. Asics
left to right
full look. Louis Vuitton
jacket. Alpha Industries
hoodie. WRSTBHVR
dress + shoes. Marco Rambaldi
trousers. LIFE IS PAIN
glasses. Balenciaga @ Kering
left to right
jacket. Diesel
top + trousers. Ottolinger
shoes. Marco Rambaldi
glasses. Saint Laurent @ Kering
full look. Louis Vuitton
full look. Christian Dior
left to right
jacket. T/SEHNE
skirt. Sandro
shoes. Dr. Martens
glasses. Saint Laurent
jacket. MORDECAI
jacket. C.P. COMPANY
sweatshirt. Emporio Armani
trousers. Paolo Leduc
shoes. ON x LOEWE
glasses. Prada @ Luxottica
left to right
dress. Levi’s
shirt. WRSTBHVR
shoes. Aeyde
glasses. Saint Laurent @ Kering
bag. Coach
blazer. Sandro
top. LIFE IS PAIN
skirt. Our Legacy
shoes. Aeyde
glasses. Bottega Veneta @ Kering
left to right
jacket. Diesel
dress + shoes. Coach
glasses. Prada @ Luxottica
full look. Marco Rambaldi
glasses. ALAÏA @ Kering
top + trousers. Diesel
shoes. Emporio Armani
glasses. Dolce & Gabbana @ Luxottica
This Schön! editorial has been produced by
photography. Ruben Meier
creative direction. Maximilian D’Antonio + Ruben Meier
fashion. Maximilian D’Antonio
models. Aaron + Lenny @ ALCATRAZ, David, Ruben, Gia Alyssa, Gia Music,
Vivien, Leonard, Emily, Samira, Flora, Ibukun + Nomin @ MIRRRS MODELS
casting. Max Mattis
hair + make up. Fabienne Hoppe
visual design. Alex Petrican
photography assistant. Vincent Möller
fashion assistant. Josephine Winkler + Sophia Friedl
hair + make up assistant. Lisa Neubacher + Rafa Delgado
special thanks. Philip Mollenkoth, Art House Rising + Friedrich Raphael
