Photographer Boo George is best known for his work with global brands and A-list celebrities, but his latest project, Right in the Eye, invites fans to explore a deeply personal side of his life and work. In this stunning coffee table book, Boo reflects on his Irish heritage and his path as an artist, offering a narrative gallery of the experiences that have shaped his career.
Speaking of the book, Boo describes it as more than a collection of photographs. “The book is like a visual diary of who I am and how my background has shaped my photography. It’s all about showing where I’ve come from and how that influences my work.” Growing up in the rural landscapes of Ireland, Boo’s connection to his roots has always played a significant role in his artistic process. This connection is clear in his ability to capture moments of raw beauty, authenticity, and humanity.
What makes Right in the Eye particularly special is Boo’s decision to donate all the profits from the book and print sales to the Bantry Inshore Search and Rescue Association (BISRA). This local community rescue service is based near Boo’s hometown in Ireland and has been a vital resource for the Irish Coast Guard since 2010. The proceeds will go directly toward supporting the organisation’s lifesaving efforts. For Boo, this gesture is a way to give back to the community that helped shape him, both personally and professionally.
Beyond his well-known fashion work, the book showcases some of Boo’s most personal projects. These include documentary-style series such as Travellers and Horsemen, where his love for capturing stories of everyday people shines through. These intimate images reflect a side of Boo’s work that his fashion fans might not be familiar with, one rooted in his social documentary background. “I love taking photos and sharing people’s stories through my work,” Boo says, humbly hoping that readers will not only enjoy the images but also see the influences that have brought him to where he is today.
At the heart of Right in the Eye is Boo’s unwavering commitment to storytelling. Whether capturing Hollywood stars or Irish horsemen, Boo’s photography always tells a tale — one that honours both the subjects in front of his lens and the stories behind them. “Wherever I go, I am a spectator. My work is about discovering who these people are, and in my photographs, their story is written on their faces,” Boo explains. This philosophy is evident throughout his work and even more so in the pages of Right in the Eye, where every image reflects Boo’s belief in the power of connection.
For those who purchase the book, Right in the Eye offers not only a glimpse into Boo George’s world but also the opportunity to contribute to a meaningful cause. And for Boo, that’s what this project is really about — giving back to his roots, sharing stories, and inviting others to see the world through his eyes. As Boo puts it, “I just want people to enjoy the images,” but in doing so, they will also be helping to support the lifesaving efforts of BISRA, bringing this journey full circle.
Pre-orders for the books are now available at boogeorgeprintshop.com with the hardback starting at £79.
photography. Boo George
words. Gennaro Costanzo
