the choice

opposite
Asia wears
jacket + jeans. KSENIASCHNAIDER

Due to the war in Ukraine, the fashion industry has been practically destroyed. Majority international brands left the market, the work of editorial offices has stopped, and shops and showrooms were closed. Despite that, Ukrainian designers persevere and continue to work. Seamstresses sew new collections in the dark with no heating with the sound of generators; Ukrainian brands continue to work and create collections.

This Schön! editorial asks one simple question: what would you choose? Would you give up or make the choice to continue forward? Photographer Anna Goncharova shows a fashion history with the participation of leading Ukrainian designers and their new collections created during the war. Everybody believes in the victory of Ukraine and continues to work further, even in such difficult times. Fashion is by Olha Dubrovska who styles models Asia Zebracka, Julia, Olek Jackiewicz, Anna Soltan, and Kornelius Petrus with hair and make up by Kateryna Ukhova.

Asia wears
top + jeans. KSENIASCHNAIDER
shoes. Fendi

Anna wears
top + underpants. DZHUS
opposite
Anna wears
dress. DZHUS

left to right
Olek wears
vest + trousers. PODYH
Asia wears
dress + trousers. PODYH
Anna wears
dress. PODYH
shoes. Fendi
opposite
Anna wears
dress + skirt. PODYH

Asia wears
corset + trousers. Litkovska
shoes. Fendi
opposite
left to right
Asia wears
corset + trousers. Litkovska
shoes. Fendi
Anna wears
shirt. Litkovska

Julia wears
dress. Nadia Dzyak
opposite
Julia wears
bomber + skirt. Nadia Dzyak
shoes. Sergio Rossi

Asia wears
jewellery. BRUA
opposite
Asia wears
jewellery. BRUA

Olek wears
cape, hat + necklace. Gunia Project
opposite
necklace. Gunia Project

top left to bottom right
Julia wears
dress. Nadia Dzyak
shoes. Prada
Asia wears
jacket, top + jeans. KSENIASCHNAIDER
Olek wears
dress. Nadia Dzyak
Anna wears
dress + skirt. PODYH

This Schön! editorial has been produced by

photography. Anna Goncharova
fashion. Olha Dubrovska
models. Asia Zebracka, Julia, Olek Jackiewicz + Anna Soltan @ Selective Management
backstage model. Kornelius Petrus
hair + make up. Kateryna Ukhova
retouch. Alex Sedova
photography assistant. Arina Prikhodko
fashion assistant. Darya Goretskaya
location. Studio Stawki

 

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