Pink jacket / A.Knackfuss Transparent skirt & briefs / La Perla Belt / Veronique Leroy
Pink jacket / A.Knackfuss Transparent skirt & briefs / La Perla Belt / Veronique Leroy
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Whether appearing discretely under fishnet stockings or framing a neckline in the form of a necklace – bold yellow is a focal point in this Schön! exclusive online editorial shot by Felipe Barbosa. Styled by Lucille Durez, sportswear basics including caps, bomber jackets and sneakers are modernised and placed in a fashion context alongside chic items from COS, La Perla and Ainur Turisbek.
Beige cape / COS Briefs / La Perla Tights / H&M Opposite Transparent trousers / La Perla Beige cape / COS
Beige cape / COS Briefs / La Perla Tights / H&M Opposite Transparent trousers / La Perla Beige cape / COS
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Dress / COS Beige cap / A.Knackfuss High boots / Nicholas Kirkwood Opposite Black bomber / Andrea Crews Beige cape / COS High boots / Nicholas Kirkwood Briefs / La Perla Tights / H&M
Dress / COS Beige cap / A.Knackfuss High boots / Nicholas Kirkwood Opposite Black bomber / Andrea Crews Beige cape / COS High boots / Nicholas Kirkwood Briefs / La Perla Tights / H&M
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Dress / COS
Dress / COS
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Beige top / Marni Black corset / Mary Katrantzou Transparent trousers / La Perla Wollen cap / A.Knackfuss Shoes / ALDO
Beige top / Marni Black corset / Mary Katrantzou Transparent trousers / La Perla Wollen cap / A.Knackfuss Shoes / ALDO
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
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dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
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full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
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full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
